Quality score is one of the single most important metrics in your Google AdWords account as it directly affects your account performance. Google’s algorithm assigns these scores based on keyword…
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site At a quick glance a web address starting with HTTP and an address starting with HTTPS may look the same,…
In high school, there was this adorable little coffee shop located in Middle Of Nowhere, CA, on Nameless Street, in a vintage repurposed one-story house. You would never know it…
When you think SEO, you probably think link building, website optimizing, or a bunch of tech jargon that somehow makes you rank higher in Google. While SEO is a component…
Facebook Ads vs. Boosted Posts: Which Is Right For Your Business? Facebook has two advertising options: boosted posts and paid ads. This commonly confuses business owners since the difference between…
You might have heard these before but never knew why they were so important. Why does Facebook want my phone number? Why do I have to change my password again?…
One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding…
Increase brand awareness & loyalty Social Media is a unique platform that can be used to brand your business. If you’re company brands itself as “caring for customers”, you can…
How to capture the right audience, grow your following and drive engagement on Social Media. Every business has its own unique branding and audience. The best way to market your…
We spend much of our life at work, and our workplace and colleagues have a huge impact on our work experience and productivity. At Motoza, we pride ourselves in our…
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