Understanding Google Maps SEO: Get and Use That GMB Listing
Why is Google Maps SEO important? If you own a small business in the 21st century, you should care about Google. There are, after all, billions of Google searches every…
White, Grey, and Black: Three Types of SEO You Need to Know About
Whether your audiences come from across the world or are localized in Austin, search engine optimization (SEO) is an essential part of your digital marketing strategy. Ranking highly on search…
Where Your Money Goes When You Buy an SEO Campaign
If you’re responsible for your business’s marketing budget, you’re likely looking at whether to include SEO services. And if you’re reading this, you’re probably trying to decide if it’s worth…
SEO 101: How Search Engines Determine Relevance
Search engines are basically magic. You enter a search query, wait maybe a second, and then you have the culmination of human knowledge at your fingertips. It’s an incredible thing…
Ask an SEO Agency: What Is SEO, Really?
There was a time when you could get away with not knowing a thing about SEO. In the early days, the World Wide Web was more like the Wild, Wild…
Digital Marketing 101: What You Need to Know
Digital marketing has become a dominating way for companies to champion their goods, products, and services. Living in this digital era calls for an understanding and strategy to best connect…
The leader explains employee tactics of marketing strategies targeting. Training, briefing. Studying the target audience, increasing the effectiveness of advertising and business. retargeting
SEO vs. PPC Search Intent: How to Choose What to Target
SEO and PPC are two sides to the same digital marketing coin. The end goal for both is to drive more traffic and, in the end, garner more conversions for…
How Is COVID-19 Affecting Digital Marketing
During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy.…
The Price Is Right: How Cost Per Click Bidding Works
In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that…
How To Use In-Market Audience In Google Search Campaigns
According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still…