Digital Marketing 101: What You Need to Know

Digital Marketing 101: What You Need to Know

Digital marketing has become a dominating way for companies to champion their goods, products, and services. Living in this digital era calls for an understanding and strategy to best connect your brand with your people. So in a crowded digital world, how do you use...

How Is COVID-19 Affecting Digital Marketing

During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy. As a result, we have seen some shift in search behavior.  Below is an...

Instagram to Hide Your Likeability: Are the Rumors True?

Article by Edith Salinas Instagram has announced it will take away visibility of likes. Jane Manchun Wong, is an app developer who gets her hands on new unreleased features. When she tweeted that Instagram is getting rid of likes, user’s faces turned into a big a...

The Price Is Right: How Cost Per Click Bidding Works

In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that you will only pay when your ad is clicked on, but how is the actual cost...