How Is COVID-19 Affecting Digital Marketing
During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy.…
Instagram to Hide Your Likeability: Are the Rumors True?
Article by Edith Salinas Instagram has announced it will take away visibility of likes. Jane Manchun Wong, is an app developer who gets her hands on new unreleased features. When…
The Price Is Right: How Cost Per Click Bidding Works
In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that…
Google Shoppable Image Ads: A New Outlet For E-commerce Advertising
Back In September 2018, Google announced a new ad format for retail and brand advertisers that would deliver a new shopping experience on third party sites and Google Image Search.…
How To Use In-Market Audience In Google Search Campaigns
According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still…
4 Ways To Reduce Wasted PPC Spend
It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can…
How To Keep Your Audience Engaged On Social Media
Last month, a few of our Motoza team members took on Social Media Week Conference in London. Social Media Week (SMW) is one of the world’s premier conferences and industry…
Tips & Trends For Holiday Paid Search Advertising
With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the holiday season contributes a significant amount…
What you need to know to vote this November
By Bri Landry Texas is fifth worst in voter turnout. In 2016 only 55.4% of Texas voted in the Presidential Election. Midterm elections are known for being worse bringing…
Are LinkedIn Ads Right For Your Business?
With the plethora of advertising options available today, it’s difficult to decide which outlet is the best fit for your marketing needs. Like any type of advertising, you must first…
