4 Ways To Reduce Wasted PPC Spend
It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can…
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site At a quick glance a web address starting with HTTP and an address starting with HTTPS may look the same,…
Breathe Life Into Search Engines: The Role of Buyer Personas in SEO Campaigns
When you think SEO, you probably think link building, website optimizing, or a bunch of tech jargon that somehow makes you rank higher in Google. While SEO is a component…
How to Conduct a Competitor Analysis
One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding…
4 Ways Social Media can Benefit your Business
Increase brand awareness & loyalty Social Media is a unique platform that can be used to brand your business. If you’re company brands itself as “caring for customers”, you can…
5 Questions To Help You Write Effective, Engaging, Content
One of the biggest problems I come across regularly with websites I work on is unoptimized, or just straight up awful homepage content. It seems to be a common source…
Small Business Crisis Management
6 Helpful Tips To Put You In The Right Mindset For The “Little” Issues Every large company knows (or should know) the utter importance of having a crisis plan in…
2 Common Misconceptions About Online Ads Explained
You’re searching on Google for a new shield and see the following ads show up: Looking for Shiny New Shields? - The Bazaar Has Got You Covered www.hyrulecastletownmarket.com/shields/awesomeness Take…
A Life/Work Balance: Motoza’s Core Values
My very first job out of college was a sales job . . . need I say more? Every company I interned for, even the college classes I attended, were…