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A Reminder: SEO is Marketing

A Reminder: SEO is Marketing

Search Marketing has slowly but surely become one of those fundamental necessities that every small to medium-sized business has to plan into their marketing mix. Long gone are the days of relying solely on traditional forms of advertising (i.e. yellow pages and...

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How to Conduct a Competitor Analysis

One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding ways to set your business apart from your competition can sometimes be...

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When SEO is not right for you

In 2017, 46.8% of the global population had access to the internet, with that number increasing year after year. According to the latest Smart Insights study, over 3.5 billion searches are made each day on Google. That’s 1.2 trillion Google searches each year!...

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6 Best Social Media Practices for 2018

As marketers, it is important to stay current and reflect on marketing strategies in order to stay relevant and effective. Over the past decade, the use of social media has become a must-have for both small and large businesses alike. If your business is not already...

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