SEO and PPC are two sides to the same digital marketing coin. The end goal for both is to drive more traffic and, in the end, garner more conversions for…
During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy.…
If you have a Google Ads account, you have probably gotten this notification in late July or early August 2019 in your inbox. If you read this aloud to most…
In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that…
Back In September 2018, Google announced a new ad format for retail and brand advertisers that would deliver a new shopping experience on third party sites and Google Image Search.…
According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still…
It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can…
With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the holiday season contributes a significant amount…
With the plethora of advertising options available today, it’s difficult to decide which outlet is the best fit for your marketing needs. Like any type of advertising, you must first…
Quality score is one of the single most important metrics in your Google AdWords account as it directly affects your account performance. Google’s algorithm assigns these scores based on keyword…
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