Ageism in the advertising and marketing industry is oh so very prominent. It applies to people on both sides of the spectrum, those who are deemed “too young to have an opinion”, and those who are “too old to have innovative thoughts and ideas.” As Cindy Gallop, a very distinguished voice in the industry who actively can be seen on social media advocating for equality for women, says it, “you are never too young or too...
Chances are you’re probably reading this blog article while sitting down, hunched over a computer. The majority of our workplaces, schools, and home life involve large amounts of sitting time. Consider how much of your day is spent sitting/laying down. I’m guilty of sitting 8-hours at a desk job then coming home just to go directly to my couch for a Netflix marathon. Countless studies have shown that a sedentary lifestyle can lead to prolonged health...
From changing my major 3 times to being hospitalized 4 times (a story for another time), I can say a lot of stuff has happened in my life since I started college at the University of Texas at Austin just 4 years ago. As a senior, I have completed 8 internships ranging from radio and editing with HOT 95.7, producing and directing videos for a college, graphic design and marketing with a startup, media planning and...
We spend much of our life at work, and our workplace and colleagues have a huge impact on our work experience and productivity. At Motoza, we pride ourselves in our workplace productivity. Whether we’re working on SEO campaigns, building Paid Search Ads, or meeting with clients, we have some unique ways that we reinforce a productive work environment. Background Music You may ask, how can listening to music increase productivity? Is it not distracting? Well, no it...
Most professionals started off their experience with an internship or two. Yet it’s almost laughable how many seem to have forgotten what it was like by the time they are running their own internship program. At the very least though, many remember being paid, or being hired on at the company afterwards. Millennials’ experience with internships has been somewhat different. I remember expecting my internships as a college student to consist of grunt work, and I...
So, what is a side hustle exactly? Well, it is whatever you make it to be really. It is usually a project you work on on the side during your spare time away from work. Your side hustle doesn’t need to cure world hunger, it is a valuable experience no matter how small or simple, that is an opportunity to explore your personal passion. No matter what profession you are in, you can benefit by dedicating...
Ah, the holidays . . . the time of the year when you’re scrambling to buy gifts, set up your Christmas decorations, and answer all those friends asking you when your super fun annual holiday bash is going to be this year just so they can tell you they’re too busy to make it. We all know the drill. And we all say we’re going to “start earlier next year” so that we don’t end up...
Having to be persuasive can easily tempt people to sway into gray areas when it comes to honesty and manipulation. Whether you’re dealing with sales, are in a debate, or promoting a product via a marketing channel, it can be tempting to throw in an outrageous claim or flat out lie in order ‘to win’. While short term success can result from mischievous tactics, in the long run, I firmly believe that honesty and integrity eventually win...
School’s out, temperatures are skyrocketing, and 4th of July has come and gone. It is officially summertime in Austin - which means your mood, your productivity, and your business will be going through some changes. If you’re aware of the potential changes ahead of time, you can make the necessary adjustments to avoid any lags that might affect your business. Here are a few that can apply to those that work in offices: Longer and...
The phrase “working remotely” has been tossed around, chewed up, and spat out a little too frequently in the modern workforce. This is really the first generation that considers working remotely a right and not a perk of the job, but along with that expectation has come a lot of different versions of what working remotely looks like. As someone who was homeschooled, took a lot of online college classes, and now work at a company...
