As the most popular search engine, Google receives billions of daily search queries. What does that mean for your business?
The answer: opportunity.
Specifically, opportunity through SEO, or “search engine optimization.” And, best of all, you don’t have to do it alone — there are corporate SEO services to help you out.
Search engine optimization (SEO) is the process of improving your website so that it receives a high-ranking position on search engine results pages (SERPs) instead of your website getting hidden on the second, third, or tenth page.
With a high-ranking site comes increased visibility and web traffic, as well as the potential for higher profit. As search engine sites like Google have continued to evolve, so have their expectations for what makes a ranking-worthy website.
So, what are the keys to SEO success? And what can cause your site to fall down the rankings? Let’s get into it here.
5 Keys to Success in Enterprise Search Engine Optimization
Successful enterprise SEO services will use the following tried-and-true strategies to attain SEO success:
1. Pick the Right Keywords
Keywords tell search engine sites like Google what your page is about. Plus, using target keywords in the right ways will help users who are Googling those words find your webpage more easily.
Keywords will make or break your site by ensuring that you’re trying to rank for things that people are actually searching for. For example, a blog titled “Our Amazing Weekend in Cabo!!” won’t get as much traffic as “Ten Best Things to Do in Cabo.” The second title is a keyword that people Google. The first isn’t something that people search for.
To find the most useful keywords, you can do some research to see what words are ranking for your industry. You can do so on Google itself or by scoping out competitor sites to see what’s working for them.
2. Have Fast Website Load Times
Nothing makes a user click out of a webpage faster than a slow-loading website. To ensure your site loads at a faster speed, make sure your webpages aren’t filled with overpowering bells and whistles. That includes plug-ins, large images, and too many HTTP requests.
3. Create Great, Useful Content
The saying still rings true today: Content is king.
Nothing makes Google plunge a site down its rankings faster than unuseful, irrelevant webpage content. Your content should be original, reflect your company’s expertise, and be trustworthy to the reader. It should also be easy to read even on mobile, so avoid large chunks of blocky text.
4. Optimize for Mobile
Any worthy enterprise SEO company will tell you that having mobile-friendly web pages is a must.
After all, in 2021, over four billion people accessed the internet from their phones. Users should be able to enjoy the same features of your site on their phone as on a desktop. Get rid of any pop-ups that block the screen, and ensure there’s no clutter. Additionally, all navigation bars and buttons should be clear and easy to click on.
5. Employ User-friendliness
In the end, you’re still creating a website for users more than the algorithm. That’s why an international SEO agency will always ensure your site is user-friendly.
Key tip: don’t have too many menu bars that overwhelm the reader. Moreover, your site should also be accessible to all. You can ensure this by including alternate text in images, title tags, and a mix of headers, including H1s and H2s.
What to Avoid With SEO
Just as there are things you should do with SEO, there are things you should avoid doing or else risk the rankings on your whole site plummetting.
For instance, there are so-called black and gray hat SEO techniques some webmasters use to trick search engines into giving them high rankings. They are never a part of legitimate national SEO services. Let’s take a deeper look.
Black Hat SEO
Black hat SEO are practices that are outright banned by sites like Google. They involve techniques like keyword stuffing, sneaky redirects, paid links, comment spam, and cloaking or showing different content to users and search engines. Using these strategies can lead to a tank in ranking or even removal from SERPs themselves.
Gray Hat SEO
Gray hat SEO uses a blend of black hat and white hat SEO or SEO tactics that are ethical and honest. For example, you may provide original content, but you stuff keywords. Another common method is re-using old content without adding anything new of value.
While gray hat SEO may not lead to a ban from SERPs, it could display your site as low-quality and therefore earn it a lower ranking.
Get the Best Corporate SEO Services
Use SEO well, and you can enjoy a high search engine ranking and a site with highly increased visibility.
Ready to kick your site up a notch? Moztoza is your answer. Based in Austin, Texas, our international SEO services focus on providing the optimal user experience for websites that get more clicks and better results.
Check out our corporate SEO services today for high-quality global SEO services.