Where Your Money Goes When You Buy an SEO Campaign

Where Your Money Goes When You Buy an SEO Campaign

If you’re responsible for your business’s marketing budget, you’re likely looking at whether to include SEO services. And if you’re reading this, you’re probably trying to decide if it’s worth it to buy an SEO package.  SEO, or search engine optimization, can pay...
SEO 101: How Search Engines Determine Relevance

SEO 101: How Search Engines Determine Relevance

Search engines are basically magic. You enter a search query, wait maybe a second, and then you have the culmination of human knowledge at your fingertips.  It’s an incredible thing that can seem complicated, but we’re hoping to break it down for you. Its inner...
Ask an SEO Agency: What Is SEO, Really?

Ask an SEO Agency: What Is SEO, Really?

There was a time when you could get away with not knowing a thing about SEO. In the early days, the World Wide Web was more like the Wild, Wild West — lawless and a little chaotic.  Now, with giants like Google, Yahoo!, and Bing, there are gatekeepers to please and...
The Basics of Using Internet Lingo for Your SEO & Content

The Basics of Using Internet Lingo for Your SEO & Content

We all know the Internet has its own language. From classic chatspeak to modern, nearly incomprehensible memes, online vernacular can be pretty difficult to follow, but can also give your brand and content more relatable to your target audience. How the Meme Culture...
Digital Marketing 101: What You Need to Know

Digital Marketing 101: What You Need to Know

Digital marketing has become a dominating way for companies to champion their goods, products, and services. Living in this digital era calls for an understanding and strategy to best connect your brand with your people. So in a crowded digital world, how do you use...