Digital Marketing 101: What You Need to Know

Digital marketing image

Digital marketing has become a dominating way for companies to champion their goods, products, and services. Living in this digital era calls for an understanding and strategy to best connect your brand with your people. So in a crowded digital world, how do you use digital marketing to your best advantage? 

Top digital marketing agencies understand the power of strong SEO, PPC, content marketing, and social media, especially when utilized together. Here’s the rundown on the digital strategies top marketing agencies use for effective campaigns. 

PPC Management

Paid Search or Paid Per Click (PPC) advertising, are the advertisements you often see on the top or side of a search engine results page. As you have probably guessed, you pay for these ads per click. These ads can be customized to target keywords to appear when specific search terms are used, making these ads highly concentrated on the people they are most relevant to. 

PPC ads are extremely effective as they rely on curated data based on online behaviors and searches to appear to the right people at the right time. These campaigns are especially useful for product- or service-based industries and can be confined to a certain geographic area as needed.

With effective PPC management, you can maximize your conversions with minimal spend, meaning that every dollar spent on advertising can result in even more profits. Typically, a marketing agency will work to improve your ads’ quality scores, optimize your budgets and audiences, and create landing pages to encourage visitors to convert. 

SEO Strategies

Woman choosing between SEO marketing strategies

Search engines collectively all share the same goal: to show the greatest and most relevant results to those looking for them. Improving your SEO refers to the process of optimizing the content and reach of your website to appear at the top of search engine results. Effective search engine optimization allows you to appear in the right place at the right time right when someone is looking for you.

Improving your SEO gives you a higher opportunity to increase organic traffic to your webpages when you indicate their search behavior relates to your product or service. SEO has a great influence on your website’s rank and therefore your organic traffic, meaning that you can pull in more visitors without having to pay for each entrance. The visibility of your website is pivotal to your success as it is the first step in connecting with your audience and cultivating a relationship with consumers. 

SEO is an extremely important digital marketing tool to employ when attempting to drive traffic to your website. It works well for service-based industries in particular, but can also help bump eCommerce and product-based websites higher on SERPs.

Content Marketing

Gaining interest and trust in your desired audience is imperative and content marketing serves to do just that. Content marketing aims to provide relevant information, knowledge, and content your audience is interested in.

 Content marketing gets three times more leads than Pay-Per-Click advertising, so it’s well worth it to offer your audience content they can’t refuse. Plus, relevant, informative content foes hand-in-hand with search engine optimization, and is especially effective for local marketing strategies designed to help you stand out from the crowd. 

Social Media Marketing 

Social media booms in all industries today, but particularly in the world of business and advertising. To propel your business, all digital marketing efforts must integrate and intertwine with one another. Social media presents the opportunity to engage and interact with your audience on a personal level.

Social media gives you a platform to be creative and be personable with your consumers, which can help you stand out from the crowd and develop a sense of trust with your audience.

The more encouraged your audience is to interact with you, the more likely they are to share and talk about it. What more could a business want than to not only be seen but also be heard (and shared!) 

Mobile Marketing

Man enjoying mobile marketing

When was the last time you were without your mobile phone? Chances are your audience is just as glued to their phone as the rest of the world (how could you not in this digital age?). In fact, nearly half of all web traffic in America is on a mobile device. Mobile advertising is an important stepping stone in getting their attention.

The possibilities are endless when considering how you may be able to utilize digital marketing on mobile devices. SMS and in-app marketing are great ways to allow your brand to be more intimately known with your audience, and optimizing your site for mobile viewing can bolster your SEO rankings and help improve the overall user experience. 

Need Help with an Integrated Campaign? 

Depending on your business size, industry, and goals, you’ll want your marketing campaign to include at least one of these strategies, but an integrated combination will give you the greatest improvements. At Motoza, we take pride in providing customized campaigns to help you get the most out of your digital marketing strategies. 

Ready to get started? Want to learn more? Request a consultation today.

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