SEO 101: How Search Engines Determine Relevance
Search engines are basically magic. You enter a search query, wait maybe a second, and then you have the culmination of human knowledge at your fingertips. It’s an incredible thing…
Ask an SEO Agency: What Is SEO, Really?
There was a time when you could get away with not knowing a thing about SEO. In the early days, the World Wide Web was more like the Wild, Wild…
The leader explains employee tactics of marketing strategies targeting. Training, briefing. Studying the target audience, increasing the effectiveness of advertising and business. retargeting
SEO vs. PPC Search Intent: How to Choose What to Target
SEO and PPC are two sides to the same digital marketing coin. The end goal for both is to drive more traffic and, in the end, garner more conversions for…
How Is COVID-19 Affecting Digital Marketing
During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy.…
A Reminder: SEO is Marketing
Search Marketing has slowly but surely become one of those fundamental necessities that every small to medium-sized business has to plan into their marketing mix. Long gone are the days…
Breathe Life Into Search Engines: The Role of Buyer Personas in SEO Campaigns
When you think SEO, you probably think link building, website optimizing, or a bunch of tech jargon that somehow makes you rank higher in Google. While SEO is a component…
How to Conduct a Competitor Analysis
One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding…
5 Questions To Help You Write Effective, Engaging, Content
One of the biggest problems I come across regularly with websites I work on is unoptimized, or just straight up awful homepage content. It seems to be a common source…
The Importance of Reputation Management
Business owners have to be aware of one important thing: what goes online, stays online. In an era where people are increasingly concerned with online privacy, the internet continues to…
You’ve been scammed by an SEO company when…
With SEO (Search Engine Optimization) becoming more of a familiar term and people realizing the increasing opportunity to generate more business from the internet, it has created a booming industry…