Upgrade to PHP 7.2 for Improved Speed & SEO
With website loading speed becoming more of a ranking influence, any adjustment to improve the visitors’ loading speed of your website is crucial to their user experience as well impacting…
A Reminder: SEO is Marketing
Search Marketing has slowly but surely become one of those fundamental necessities that every small to medium-sized business has to plan into their marketing mix. Long gone are the days…
Breathe Life Into Search Engines: The Role of Buyer Personas in SEO Campaigns
When you think SEO, you probably think link building, website optimizing, or a bunch of tech jargon that somehow makes you rank higher in Google. While SEO is a component…
How to Conduct a Competitor Analysis
One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding…
When SEO is not right for you
In 2017, 46.8% of the global population had access to the internet, with that number increasing year after year. According to the latest Smart Insights study, over 3.5 billion searches…
How Net Neutrality Will Affect SEO and SEM
On December 14, 2017, the Federal Communications Commission (FCC) voted against keeping net neutrality in a 3-2 vote. With net neutrality out of the way, this means your internet service…
Myth Busted: AdWords Does NOT Affect SEO Rankings
I hear this all the time - "Because I'm spending money with AdWords, Google is giving my organic results better positioning". I can understand the skepticism. After all, Google makes…
The Need for PageSpeed: 3 Website Issues You Need to Fix Right Away
Do you remember the last time you’ve searched for something on Google, clicked on one of the search results and it took forever to load? Unless you’re as patient as…
How Social Media has Changed Writing for PR Professionals
By Alyssa Welch In 2003, one of the first social media platforms launched: Myspace. Shortly after, in 2004, Facebook was launched. After Facebook, a snowball effect of social media platforms…
5 Questions To Help You Write Effective, Engaging, Content
One of the biggest problems I come across regularly with websites I work on is unoptimized, or just straight up awful homepage content. It seems to be a common source…
