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Read more about the article Campaign IDs in Google Ads should be treated as 64-bit integers

Campaign IDs in Google Ads should be treated as 64-bit integers

  • Post author:Andrew Cao
  • Post published:August 7, 2019
  • Post category:Paid Search/Technology

If you have a Google Ads account, you have probably gotten this notification in late July or early August 2019 in your inbox. If you read this aloud to most…

Continue ReadingCampaign IDs in Google Ads should be treated as 64-bit integers
Read more about the article Upgrade to PHP 7.2 for Improved Speed & SEO

Upgrade to PHP 7.2 for Improved Speed & SEO

  • Post author:Andrew Cao
  • Post published:June 5, 2019
  • Post category:SEO/Technology

With website loading speed becoming more of a ranking influence, any adjustment to improve the visitors’ loading speed of your website is crucial to their user experience as well impacting…

Continue ReadingUpgrade to PHP 7.2 for Improved Speed & SEO
Read more about the article What is Google Guaranteed?

What is Google Guaranteed?

  • Post author:Andrew Cao
  • Post published:July 16, 2018
  • Post category:Paid Search

Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote…

Continue ReadingWhat is Google Guaranteed?

How Net Neutrality Will Affect SEO and SEM

  • Post author:Andrew Cao
  • Post published:January 1, 2018
  • Post category:Business/Paid Search/SEO

On December 14, 2017, the Federal Communications Commission (FCC) voted against keeping net neutrality in a 3-2 vote. With net neutrality out of the way, this means your internet service…

Continue ReadingHow Net Neutrality Will Affect SEO and SEM

Myth Busted: AdWords Does NOT Affect SEO Rankings

  • Post author:Andrew Cao
  • Post published:November 30, 2017
  • Post category:Business/SEO

I hear this all the time - "Because I'm spending money with AdWords, Google is giving my organic results better positioning". I can understand the skepticism. After all, Google makes…

Continue ReadingMyth Busted: AdWords Does NOT Affect SEO Rankings

The Need for PageSpeed: 3 Website Issues You Need to Fix Right Away

  • Post author:Andrew Cao
  • Post published:November 29, 2017
  • Post category:Business/SEO/Technology

Do you remember the last time you’ve searched for something on Google, clicked on one of the search results and it took forever to load? Unless you’re as patient as…

Continue ReadingThe Need for PageSpeed: 3 Website Issues You Need to Fix Right Away
Read more about the article Understanding Your Audience’s Intent for Effective Search Marketing

Understanding Your Audience’s Intent for Effective Search Marketing

  • Post author:Andrew Cao
  • Post published:July 26, 2017
  • Post category:Paid Search

Search marketing can be daunting with all the data, technical aspects and lingo that you have to spend time and sort through. It’s easy to get carried away with all…

Continue ReadingUnderstanding Your Audience’s Intent for Effective Search Marketing

You’ve been scammed by an SEO company when…

  • Post author:Andrew Cao
  • Post published:April 20, 2017
  • Post category:Business/SEO

With SEO (Search Engine Optimization) becoming more of a familiar term and people realizing the increasing opportunity to generate more business from the internet, it has created a booming industry…

Continue ReadingYou’ve been scammed by an SEO company when…

Your Web Designer Should NOT do your SEO

  • Post author:Andrew Cao
  • Post published:February 27, 2017
  • Post category:SEO

When the plumber comes by to fix your toilet, do you also ask him to remodel your bathroom cabinets? When you go to your physician for your annual exam, do…

Continue ReadingYour Web Designer Should NOT do your SEO
Read more about the article SEO or Paid Search: Which is Better?

SEO or Paid Search: Which is Better?

  • Post author:Andrew Cao
  • Post published:January 31, 2017
  • Post category:Paid Search/SEO

At Motoza, our bread-and-butter consists of two services: Search Engine Optimization (SEO) and Paid Search Management (i.e. Adwords, Facebook Ads, LinkedIn Ads). Ideally, we would recommend clients to run both…

Continue ReadingSEO or Paid Search: Which is Better?
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