Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote local businesses online, primarily folks in the trade (e.g. handyman, garage door repair, etc). They're currently in limited markets and are slowly running them out, so you may not be able to sign up yet. These listings usually appear at the very top of the search...
On December 14, 2017, the Federal Communications Commission (FCC) voted against keeping net neutrality in a 3-2 vote. With net neutrality out of the way, this means your internet service providers (ISP), such as AT&T, Verizon, and Comcast, would be allowed to place restrictions on what users view online, can further promote their agenda, and even charge additional fees to view a certain tier of sites. So what does this mean for Search Engine Optimization (SEO) and...
I hear this all the time - "Because I'm spending money with AdWords, Google is giving my organic results better positioning". I can understand the skepticism. After all, Google makes about $200 million+ PER DAY through AdWords and other advertising channels. However, if that were true, it would be directly against Google's philosophy of providing the best results to their users. Offering top placements to the highest bidder would result in less than ideal experiences for...
Do you remember the last time you’ve searched for something on Google, clicked on one of the search results and it took forever to load? Unless you’re as patient as Mr. Miyagi, you’re probably going to click the “Back” button on your browser and possibly check out another search result. That’s why speed is important, especially when more people are on their smartphones than on their desktop these days, and Google has put greater emphasis on...
Search marketing can be daunting with all the data, technical aspects and lingo that you have to spend time and sort through. It’s easy to get carried away with all the metrics, focus primarily on the numbers, and lose track of the big picture marketing objective. SEO and AdWords are forms of marketing, and while different from their traditional counterparts, the goal is usually the same: Matching your target audience with what they are looking for....
With SEO (Search Engine Optimization) becoming more of a familiar term and people realizing the increasing opportunity to generate more business from the internet, it has created a booming industry for online marketing. However, like any industry, there are good SEO professionals, and unfortunately, a whole lot of bad ones just trying to make a quick buck at the expense of others. From our experience and conversations with business owners, we've collected 5 most used SEO scams...
When the plumber comes by to fix your toilet, do you also ask him to remodel your bathroom cabinets? When you go to your physician for your annual exam, do you ask her if she can perform acupuncture on you to help relieve your allergies? The answer is "no". However, those service providers are usually willing to give out a referral to someone they know who could help with that particular specialty. It's the same thing with technology, particularly...
At Motoza, our bread-and-butter consists of two services: Search Engine Optimization (SEO) and Paid Search Management (i.e. Adwords, Facebook Ads, LinkedIn Ads). Ideally, we would recommend clients to run both campaigns at the same time as SEO and Paid Search have their pros and cons for the short and long term. However, we also understand that not everyone has an infinite budget, so we’ve put together a quick guide to help determine which campaign to start out...
With everything with Google and its search results, change is inevitable. 2016 was another chapter with major updates in Big G's algorithm, with several that you may need to pay attention to if you noticed a change in your Google positioning: Mobile-Friendly Update (Early May). Google publicly announced on their blog that mobile-friendliness of a website is more of an important factor in their ranking algorithm, which is no surprise as almost everyone has a smartphone and uses...
