Campaign IDs in Google Ads should be treated as 64-bit integers
If you have a Google Ads account, you have probably gotten this notification in late July or early August 2019 in your inbox. If you read this aloud to most…
Upgrade to PHP 7.2 for Improved Speed & SEO
With website loading speed becoming more of a ranking influence, any adjustment to improve the visitors’ loading speed of your website is crucial to their user experience as well impacting…
What is Google Guaranteed?
Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote…
How Net Neutrality Will Affect SEO and SEM
On December 14, 2017, the Federal Communications Commission (FCC) voted against keeping net neutrality in a 3-2 vote. With net neutrality out of the way, this means your internet service…
Myth Busted: AdWords Does NOT Affect SEO Rankings
I hear this all the time - "Because I'm spending money with AdWords, Google is giving my organic results better positioning". I can understand the skepticism. After all, Google makes…
The Need for PageSpeed: 3 Website Issues You Need to Fix Right Away
Do you remember the last time you’ve searched for something on Google, clicked on one of the search results and it took forever to load? Unless you’re as patient as…
Understanding Your Audience’s Intent for Effective Search Marketing
Search marketing can be daunting with all the data, technical aspects and lingo that you have to spend time and sort through. It’s easy to get carried away with all…
You’ve been scammed by an SEO company when…
With SEO (Search Engine Optimization) becoming more of a familiar term and people realizing the increasing opportunity to generate more business from the internet, it has created a booming industry…
Your Web Designer Should NOT do your SEO
When the plumber comes by to fix your toilet, do you also ask him to remodel your bathroom cabinets? When you go to your physician for your annual exam, do…
SEO or Paid Search: Which is Better?
At Motoza, our bread-and-butter consists of two services: Search Engine Optimization (SEO) and Paid Search Management (i.e. Adwords, Facebook Ads, LinkedIn Ads). Ideally, we would recommend clients to run both…
