Andrew Cao, Author at Motoza Search Marketing

August 6, 2019

Campaign IDs in Google Ads should be treated as 64-bit integers

If you have a Google Ads account, you have probably gotten this notification in late July or early August 2019 in your inbox. If you read this aloud to most people, including marketers, you would probably see a confused look on their faces. To a programmer, this makes perfect sense! What does this mean? Basically, it means your Google Ads account number should be able to support a much larger number than previously allowed in Google Ads. This is...

by Andrew Cao

June 5, 2019

SEO, Technology

Upgrade to PHP 7.2 for Improved Speed & SEO

With website loading speed becoming more of a ranking influence, any adjustment to improve the visitors’ loading speed of your website is crucial to their user experience as well impacting your SEO rankings. While there are factors that you can do on the backend of the site to improve the load times such as compressing images and getting rid of inefficient plugins, there is still quite a bit of work that goes on the server, which is...

by Andrew Cao

July 16, 2018

Paid Search

What is Google Guaranteed?

Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote local businesses online, primarily folks in the trade (e.g. handyman, garage door repair, etc). They're currently in limited markets and are slowly running them out, so you may not be able to sign up yet. These listings usually appear at the very top of the search...

by Andrew Cao

January 1, 2018

Business, Paid Search, SEO

How Net Neutrality Will Affect SEO and SEM

On December 14, 2017, the Federal Communications Commission (FCC) voted against keeping net neutrality in a 3-2 vote. With net neutrality out of the way, this means your internet service providers (ISP), such as AT&T, Verizon, and Comcast, would be allowed to place restrictions on what users view online, can further promote their agenda, and even charge additional fees to view a certain tier of sites. So what does this mean for Search Engine Optimization (SEO) and...

by Andrew Cao

November 30, 2017

Business, SEO

Myth Busted: AdWords Does NOT Affect SEO Rankings

I hear this all the time - "Because I'm spending money with AdWords, Google is giving my organic results better positioning". I can understand the skepticism. After all, Google makes about $200 million+ PER DAY through AdWords and other advertising channels. However, if that were true, it would be directly against Google's philosophy of providing the best results to their users. Offering top placements to the highest bidder would result in less than ideal experiences for...

by Andrew Cao

November 29, 2017

Business, SEO, Technology

The Need for PageSpeed: 3 Website Issues You Need to Fix Right Away

Do you remember the last time you’ve searched for something on Google, clicked on one of the search results and it took forever to load? Unless you’re as patient as Mr. Miyagi, you’re probably going to click the “Back” button on your browser and possibly check out another search result. That’s why speed is important, especially when more people are on their smartphones than on their desktop these days, and Google has put greater emphasis on...

by Andrew Cao

July 26, 2017

Paid Search

Understanding Your Audience’s Intent for Effective Search Marketing

Search marketing can be daunting with all the data, technical aspects and lingo that you have to spend time and sort through. It’s easy to get carried away with all the metrics, focus primarily on the numbers, and lose track of the big picture marketing objective. SEO and AdWords are forms of marketing, and while different from their traditional counterparts, the goal is usually the same: Matching your target audience with what they are looking for....

by Andrew Cao

April 20, 2017

Business, SEO

You’ve been scammed by an SEO company when…

With SEO (Search Engine Optimization) becoming more of a familiar term and people realizing the increasing opportunity to generate more business from the internet, it has created a booming industry for online marketing. However, like any industry, there are good SEO professionals, and unfortunately, a whole lot of bad ones just trying to make a quick buck at the expense of others. From our experience and conversations with business owners, we've collected 5 most used SEO scams...

by Andrew Cao

February 27, 2017

SEO

Your Web Designer Should NOT do your SEO

When the plumber comes by to fix your toilet, do you also ask him to remodel your bathroom cabinets? When you go to your physician for your annual exam, do you ask her if she can perform acupuncture on you to help relieve your allergies? The answer is "no". However, those service providers are usually willing to give out a referral to someone they know who could help with that particular specialty. It's the same thing with technology, particularly...

by Andrew Cao

January 31, 2017

Paid Search, SEO

SEO or Paid Search: Which is Better?

At Motoza, our bread-and-butter consists of two services: Search Engine Optimization (SEO) and Paid Search Management (i.e. Adwords, Facebook Ads, LinkedIn Ads). Ideally, we would recommend clients to run both campaigns at the same time as SEO and Paid Search have their pros and cons for the short and long term. However, we also understand that not everyone has an infinite budget, so we’ve put together a quick guide to help determine which campaign to start out...

Author: Andrew Cao

Campaign IDs in Google Ads should be treated as 64-bit integers

by Andrew Cao

Upgrade to PHP 7.2 for Improved Speed & SEO

by Andrew Cao

What is Google Guaranteed?

by Andrew Cao

How Net Neutrality Will Affect SEO and SEM

by Andrew Cao

Myth Busted: AdWords Does NOT Affect SEO Rankings

by Andrew Cao

The Need for PageSpeed: 3 Website Issues You Need to Fix Right Away

by Andrew Cao

Understanding Your Audience’s Intent for Effective Search Marketing

by Andrew Cao

You’ve been scammed by an SEO company when…

by Andrew Cao

Your Web Designer Should NOT do your SEO

by Andrew Cao

SEO or Paid Search: Which is Better?

by Andrew Cao

Campaign IDs in Google Ads should be treated as 64-bit integers

Instagram to Hide Your Likeability: Are the Rumors True?

The Price Is Right: How Cost Per Click Bidding Works

Serp’s Up Dudes!

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Author: Andrew Cao

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