SEO Isn’t Dead, Just Evolving
AI Search is here to stay With internet users and search engines shifting to AI-based programs and algorithms for search, you may think SEO is dead. It’s true that AI…
2025 Wrap Up: All the Things That Happened to Search This Year
AI has arrived, and it's probably not going anywhere. We’ve been bracing for AI’s impact on SEO and digital marketing for a few years, and 2025 was the year we finally…
SEO Freelancers or Agencies: Options for Fueling SEO Success
For nearly 20 years, SEO has been, and continues to be, a game-changer in digital marketing. It boosts visibility, improves traffic, and ultimately, creates connections with your potential customers. Through…
Strengthening E-E-A-T Signals in 2025
Let's dive into the wonderful world of Google E-E-A-T Signals While search engine optimization (SEO) is evolving, it’s still an important part of your digital marketing strategy. Without strong E-E-A-T…
AI Overviews in Google — An Introduction
Search engine optimization (SEO) success hinges on your position on Google and other search engines, but artificial intelligence (AI) is complicating the process. Instead of listing sponsored search results followed…
2025 Search Trends to Follow: How Do People Browse Websites?
Imagine a "typical" web search in 2005, 2015, or even 2020: heading straight to Google and typing simple keywords into the search bar. This produced pages of results, which users…
Answer Engine Optimization: The New SEO in 2025?
Artificial intelligence (AI) is causing massive shifts in business operations, including digital marketing. While search has been king for a while, people are gradually shifting to generative AI as a primary online search tool.
Do Reviews Matter: Their Impact on Local Marketing
Before the internet, businesses that wanted to build a trusted relationship with potential new clients relied on current customers to spread the word. The same holds true today, but now,…
Google RankBrain – An Introduction
It’s no secret that Google’s search algorithm has evolved progressively over the years. Long gone are the days when simply using a word many times on your site would mean…
Conversational AI: How It Could Change the Web as We Know It
In the pre-Internet era, it wasn’t uncommon to approach total strangers and ask them questions to make your day easier. On vacation? Ask the hotel concierge for a book of…
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