The Price Is Right: How Cost Per Click Bidding Works
In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that…
How To Use In-Market Audience In Google Search Campaigns
According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still…
4 Ways To Reduce Wasted PPC Spend
It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can…
Demystifying Search Intent: How to Understand and Appeal to Target Audiences
Originally Posted on July 26, 2017. Updated in October 2025. Since writing this post over eight years ago, search marketing has evolved rapidly as new platforms and technologies have emerged.…
2 Common Misconceptions About Online Ads Explained
You’re searching on Google for a new shield and see the following ads show up: Looking for Shiny New Shields? - The Bazaar Has Got You Covered www.hyrulecastletownmarket.com/shields/awesomeness Take…
SEO or Paid Search: Which is Better?
At Motoza, our bread-and-butter consists of two services: Search Engine Optimization (SEO) and Paid Search Management (i.e. Adwords, Facebook Ads, LinkedIn Ads). Ideally, we would recommend clients to run both…