Meta Ads: Why Incorporate it into your 2026 Marketing Mix
Google Ads is great, but Meta Ads add a new Dimension Local businesses and tradespeople have long trusted their digital marketing strategies to Google Ads, which has worked. But trends…
What Are the Best Advertising Platforms for My Small Business?
Google, Facebook, Instagram, LinkedIn, TikTok…so many choices… Choosing the right platform to advertise your small business can mean the difference between building a successful brand and falling behind stiff competition.…
What Are Some Tips and Tricks for PPC Ad Copywriting?
Let's improve your ad copy. Ad copywriting is a huge part of what can make an ad memorable. Aside from the obvious visuals available in banner advertising, a proper message…
What Makes a Good Landing Page? 2025 Edition
In digital marketing, your landing page is one of the best tools in your arsenal. Effective content marketing and paid ad strategies can get people to your website, but the…
8 Smart Strategies to Maximize Holiday PPC Campaigns
It's that time of the year when competition peaks among the 41,000+ businesses in Austin. Every business owner in the city wants to grab a chunk of the hot holiday…
What We’ve Learned Throughout the Years
In January 2011, Andrew and I took a leap of faith and founded Motoza, a boutique marketing agency dedicated to providing practical, affordable SEO services to small businesses. Having honed…
Paid Search Management: Why an Agency May Be Better Than Google’s Own Advisors
With Google Ads, you can reach audiences around the globe through search results, banner ads, videos, and more. However, navigating the complexities of digital advertising can be both expensive and…
7 Questions to Ask your Digital Marketing Agency
So, you've teamed up with a digital marketing agency. The honeymoon phase is over, and now things are just cruising along. We all know digital marketing, whether paid ads or…
The leader explains employee tactics of marketing strategies targeting. Training, briefing. Studying the target audience, increasing the effectiveness of advertising and business. retargeting
SEO vs. PPC Search Intent: How to Choose What to Target
SEO and PPC are two sides to the same digital marketing coin. The end goal for both is to drive more traffic and, in the end, garner more conversions for…
How Is COVID-19 Affecting Digital Marketing
During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy.…