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Read more about the article Motoza Honored with 2025 Netty Award for Digital & Search Marketing

Motoza Honored with 2025 Netty Award for Digital & Search Marketing

  • Post author:Carlos Crespo
  • Post published:June 2, 2025
  • Post category:Business/Digital Marketing

We're incredibly excited to share some fantastic news: Motoza has won a 2025 Netty Award for our commitment to evolving digital and search marketing strategies! This award is a huge…

Continue ReadingMotoza Honored with 2025 Netty Award for Digital & Search Marketing
Read more about the article Answer Engine Optimization: The New SEO in 2025?

Answer Engine Optimization: The New SEO in 2025?

  • Post author:Carlos Crespo
  • Post published:May 20, 2025
  • Post category:AI/Digital Marketing/SEO

Artificial intelligence (AI) is causing massive shifts in business operations, including digital marketing. While search has been king for a while, people are gradually shifting to generative AI as a primary online search tool.

Continue ReadingAnswer Engine Optimization: The New SEO in 2025?
Read more about the article Do Reviews Matter: Their Impact on Local Marketing

Do Reviews Matter: Their Impact on Local Marketing

  • Post author:Carlos Crespo
  • Post published:May 12, 2025
  • Post category:Business/Digital Marketing/Medical Marketing/SEO

Before the internet, businesses that wanted to build a trusted relationship with potential new clients relied on current customers to spread the word. The same holds true today, but now,…

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Read more about the article Google RankBrain – An Introduction

Google RankBrain – An Introduction

  • Post author:Carlos Crespo
  • Post published:April 29, 2025
  • Post category:AI/Digital Marketing/SEO

It’s no secret that Google’s search algorithm has evolved progressively over the years. Long gone are the days when simply using a word many times on your site would mean…

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Read more about the article Conversational AI: How It Could Change the Web as We Know It

Conversational AI: How It Could Change the Web as We Know It

  • Post author:Carlos Crespo
  • Post published:April 21, 2025
  • Post category:AI/Digital Marketing/SEO

In the pre-Internet era, it wasn’t uncommon to approach total strangers and ask them questions to make your day easier. On vacation? Ask the hotel concierge for a book of…

Continue ReadingConversational AI: How It Could Change the Web as We Know It
Read more about the article Seven New Digital Marketing Trends for 2025

Seven New Digital Marketing Trends for 2025

  • Post author:admin
  • Post published:March 24, 2025
  • Post category:AI/Digital Marketing/SEO

Digital marketing is now essential for putting your brand in the palms of your customers’ hands and at the top of their minds. Although offline channels, such as radio ads…

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Read more about the article What is Artificial Intelligence Optimization (AIO)?

What is Artificial Intelligence Optimization (AIO)?

  • Post author:admin
  • Post published:March 18, 2025
  • Post category:AI/Digital Marketing/SEO

If you’re using content to boost your search engine results, you know you’re facing stiff competition. High-quality, engaging content remains an effective tool for building a relationship with your target…

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Read more about the article 8 Smart Strategies to Maximize Holiday PPC Campaigns

8 Smart Strategies to Maximize Holiday PPC Campaigns

  • Post author:admin
  • Post published:December 16, 2024
  • Post category:Austin/Digital Marketing/Paid Search

It's that time of the year when competition peaks among the 41,000+ businesses in Austin. Every business owner in the city wants to grab a chunk of the hot holiday…

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Read more about the article What We’ve Learned Throughout the Years

What We’ve Learned Throughout the Years

  • Post author:admin
  • Post published:December 9, 2024
  • Post category:Culture/Digital Marketing/Paid Search/SEO

In January 2011, Andrew and I took a leap of faith and founded Motoza, a boutique marketing agency dedicated to providing practical, affordable SEO services to small businesses. Having honed…

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Read more about the article Austin Keeps Growing. Is Your Business Growing With It?

Austin Keeps Growing. Is Your Business Growing With It?

  • Post author:admin
  • Post published:November 21, 2024
  • Post category:Austin/Digital Marketing/SEO

Austin has steadily grown over the past twp decades, and it isn't showing any sign of stopping. The city offers a strong economy, a positive environment for companies, and a low…

Continue ReadingAustin Keeps Growing. Is Your Business Growing With It?
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