January 28, 2026 SBDC Webinar Resources:
- Negative Keyword List
- This is a template you can start with and load to your Google Ads account.
- Setting this up will help you avoid showing your ads to unqualified people.
- HotJar
- Heatmapping tool. Starter plan is free.
- Google PageSpeed
- Free tool from Google to see what you can do to speed up your website.