When you’re creating content, you probably think about search engine optimization (SEO) a lot. But SEO isn’t a one-size-fits-all thing. If you’re working for a big company, like a Fortune 500 with offices worldwide or even a company that does business nationwide, simple SEO tricks won’t cut it. Hiring a company that knows a lot about corporate SEO services can help you get the most out of your online presence and stand out from the other big shots in your industry.
What Are Enterprise SEO Services?
Enterprise SEO services help large companies improve their online presence and visibility by scaling content production, improving technical SEO, and optimizing multiple web pages, among many other tasks. As a large organization, your company may have hundreds of pages on your website, or you may have multiple global locations.
If you’re operating a global company, your website likely appeals to multiple target audiences. Content that resonates with audiences in Austin, Texas, may not be appropriate for customers in London. An enterprise SEO company offering international SEO services can help you customize each version of your website to the customers it faces.
Enterprise SEO differs from standard SEO services in its scale. Smaller companies and solopreneurs typically only have one version of their website with fewer content levels. As a marketer for one of these organizations, you can easily add pages and change content without disrupting site functionality.
On the other hand, a large company, such as Target, has multiple domains and content levels. Since the company operates globally, it also has versions of its website in different languages with area-specific weekly ads and product pages. An enterprise SEO agency would help Target optimize all these pages for improved web visibility.
What Qualifies as an Enterprise Site?
Working for a large company doesn’t mean you need to start looking into enterprise SEO. Typically, enterprise sites belong to organizations with multiple functions and a more prominent geographical presence. Your enterprise website may have separate pages for marketing, sales, human resources, payment processing, and different business categories.
Take Pottery Barn, a retailer that operates brands such as West Elm, Williams Sonoma, Pottery Barn Kids, and more. Shoppers can access all of these websites through a navigation bar at the top of the page.
The Pottery Barn site itself contains multiple product categories and different ways in which people can browse products online. The bottom of the homepage features links for customer service, press inquiries, careers, and much more. Since many of its brands operate internationally, Pottery Barn could benefit from an SEO agency offering global SEO services to tailor each homepage for customers in each country.
Which SEO Tactics Work Well on Enterprise Sites?
Keyword research and content are proven enterprise SEO tactics. Although a website may have thousands of pages of content, it’s well worth it to incorporate keywords to drive traffic to each page. Consistent, high-quality content also boosts your brand image and helps you build trust with your audience.
Since enterprise sites are complex, technical SEO is a must. If you’re operating a larger site, ensure your marketing and tech support teams regularly assess the site for loading speed and functionality. Even if people can find your site online, they may leave if it needs to load correctly or if it’s hard to navigate.
How SEO Provides Leverage Over Competitors
Ranking first in search engines enhances your credibility. You also get higher-quality traffic, meaning the people clicking on your website are actually interested in your products or services.
Focusing on technical SEO also helps you improve the user experience. Google and other search engines rank sites that are easier to crawl higher in searches, so you need a fast and responsive site.
Let Motoza SEO Help You
If you’re operating an enterprise site, you need an enterprise SEO company to optimize volumes of web pages. Motoza offers national SEO services and international SEO services to help you develop and maintain content that resonates with all your customers. We also provide other enterprise SEO services, such as technical SEO audits and local search options.
Since enterprise SEO involves multiple moving parts, you need a partner in your corner who can help you manage its unique challenges. We can help. Contact us today to learn how.
