When promoting your medical clinic, you’re probably utilizing a mix of offline and digital marketing strategies, but search engine optimization (SEO) may not be the first thing you think of. However, SEO is crucial in attracting new patients to your practice. Nearly half of all patients search for providers online before making an appointment. If you’re neglecting SEO, you could be missing out on becoming the preferred provider for these patients.
Medical SEO helps your clinic rank higher in online searches so people can find you when needed. If you’re a specialist, using medical and local SEO techniques enables you to stay ahead of the competition in search engines to attract new customers.
Why Medical SEO Matters to Clinics
Your potential patients are online looking for solutions to what ails them. In 2024, about 7% of all Google searches were related to medical information. In the U.S., there are 70,000 health-related searches per minute.
When people want a new doctor, they often turn to ratings and reviews to choose a provider. More than 70% of patients use online reviews to compare and select their clinic. SEO for your clinic helps you generate more of these reviews and drive high-quality traffic to your website. SEO works with other marketing strategies, including paid searches and directory listings, to improve your visibility with potential customers and make a case for why patients should choose you.
Medical SEO Strategies
Medical clinics and search agencies can use traditional SEO tactics to boost their online presence. Keyword research will help you understand how patients are finding you and your competitors online.
You can use keywords to improve your website copy and content. Strategically using keywords on your website helps search engines find you and improves your online rankings.
As a medical clinic, you are likely looking for patients in your area (unless you offer highly specialized skills for people with rare conditions). For this reason, you need to use local SEO. This type of SEO for doctors focuses on improving your search engine ranking to people in your vicinity (ex. The Austin metro area).
Local SEO involves using keywords and creating content for people in your city so that you show up when someone is looking for a “clinic near me.” You can improve patients’ chances of choosing your clinic by adding local keywords and headings to your website. For example, if you’re a dentist offering a variety of services in Austin, you might create a post on your website stating that you were voted one of the “Top 10 Dentists in Austin” by a local publication.
Keeping up with your online directory listings is also critical for local SEO. Along with showing up in insurance and medical directories, make sure your business is listed correctly on Google, Yelp, Bing, and other websites. By doing so, you appear on maps when someone is doing a voice search on their phone. You also make it easier for your patients to rate and review you.
You’re Not in It Alone — You Have Motoza
Whether you’re using a marketing team or you’re an administrator in charge of marketing along with other tasks, medical SEO can seem overwhelming. This is why Motoza is here to help. We have worked with medical professionals throughout Austin in multiple industries to improve organic traffic and reach their marketing goals.
One clinic that worked with us saw a 42.2% increase in organic traffic with 10% more conversions. Other clients have improved their keyword rankings by more than 600%. Our team has worked with businesses in Austin for over 14 years, and we understand customers in this area.
We have successfully helped medical professionals develop SEO and content marketing strategies that appeal to Austin-area patients. We offer an integrated approach to SEO that helps you find your users online and optimize your site to draw them in.
Medical services are necessary, but you need marketing to find customers and convince them you’re the right fit. If you’re ready to take your marketing to the next level, contact us to find out how we can help.
