Mitratech Enterprise SEO Case Study

Mitratech is a trusted global technology partner for corporate legal departments and risk and compliance professionals. By enhancing organizational alignment, increasing visibility, and fostering enterprise-wide collaboration, Mitratech empowers teams to boost productivity, control costs, and mitigate risks effectively.

Kelly Philips

Direct of Demand Generation

“After having a significant amount of growth in the past, and having a certain saturation point in the market, you worry about how you are going to continue to drive that organic traffic.  

 After the first 2 months we saw clear results that told us absolutely, these were the people we wanted working on our website.”

At a glance

Increase in Organic Monthly Traffic

Maintained existing SEO authority throughout the site redesign while improving content relevance and rankings with strategic content development geared towards matching searcher’s intent.

Within 12 months, Mitratech saw a 40% increase in organic traffic.

+40%

Increase in organic traffic

Increased traffic share coming from organic

Motoza strategically narrowed the list of target keywords to focus on searches with the highest buyer intent and grouped keywords into categories for a pillar page content strategy.  

This approach resulted in organic traffic taking up a larger share (28%) of the total traffic coming to the site.

28%

of total traffic came from organic.

Tracked Keywords Ranking in the Top 50

Motoza elevated Mitratech’s site content above competitors to position them as an informative, relevant, and useful resource for consumers.   

By doing so, Motoza improved the ranking of tracked campaign keywords from under 50% to 64% of tracked keywords in the Top 50 SERPs.

+64%

of tracked keywords ranking in the top 50 SERPs

Some more SEO statistics

68.3%

Increase in organic conversions

18%

Increase in ranking keywords

19%

Increase in organic traffic

After conducting comprehensive research into Mitratech’s industry and competitors, we developed a series of pillar pages designed to establish Mitratech as a well-organized and user-friendly ecosystem of information. These pages not only help users easily navigate and educate themselves but also signal relevance and authority to Google, enhancing search rankings.

Ready to see results for yourself? Request your free consultation today.

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