IntegReview PPC Case Study

IntegReview IRB is an independent institutional review board (IRB) dedicated to delivering exceptional ethical review services for research conducted throughout the United States, Latin America, and Japan. Additionally, IntegReview collaborates on Canadian site reviews to support global research compliance.

Sarah Attwood

Director of Client Services

“We have been working with Motoza for a few years now. Their team is highly responsive, and has improved our overall online presence and helped us navigate Google Ads. They educate at the same time as providing great service.”

At a Glance

Central Texas Periodontics partnered with Motoza in June 2020 to enhance online visibility for their four periodontal clinics in the greater Austin metro area.

 By leveraging a combination of locally targeted SEO and expert Google Ads management, Motoza helped drive increased website traffic, phone calls, and appointment bookings, fueling their business growth.

By 2022, Central Texas Periodontics successfully expanded to a fifth location and continues to strengthen its online presence with Motoza’s support.

The Results

Increase in Total PPC Conversions

By conducting in-depth keyword research and search query analysis, Motoza captured highly relevant, quality traffic for IntegReview IRB’s campaigns.   

Additionally, ongoing A/B testing of ad copy and bidding strategies ensured continuous improvement, resulting in a 40% increase in total PPC conversions.

+40%

Increase in Ad Conversions

Decrease in Cost Per Conversion

Through routine campaign optimizations, Motoza improved conversion rates and enhanced overall Quality Scores.

These efforts lowered the average cost-per-click, enabling us to drive more traffic at a significantly reduced overall cost, resulting in a 35% decrease in cost per conversion.

35%

Decrease in cost per conversions

Higher Than Industry Average CTR

With an impressive 4.95% click-through rate (CTR), IntegReview’s ads outperformed the industry average by 125%.   

This indicates that users found the ads more relevant and engaging compared to competitors, increasing the likelihood of clicks and conversions on their website.

+125%

Performance in CTR compared to industry average.

Google Management Ads Done Right

40.5%

Increase in total PPC conversions

35%

Decrease in average cost-per-position

10.1%

Decrease in average cost-per-Click

Ready to see result for yourself? Request your free consultation today.

"*" indicates required fields