Dirt Cheap Signs PPC Case Study
Discover how Motoza helped Vistago Print, owners of Dirt Cheap Signs, achieve remarkable results — boosting Google Ads traffic, reducing ad costs, and driving significant revenue growth for their business.
Chad Hendricks
“Can’t begin to express how grateful I was to find Motoza.
After trying several different firms through the years, the team at Motoza showed me the light and took our online marketing so much further than we have been.”
At a Glance
Dirt Cheap Signs partnered with Motoza in September 2021 to boost online traffic and expand nationwide exposure for their signage services. While their previous search marketing efforts had yielded some success, they faced challenges with high ad spend, inaccurate conversion tracking, and uncontrolled costs.
After taking over the campaign, Motoza was able to significantly scale its efforts, reduce advertising costs, and drive a substantial increase in total revenue.
The Results
Increase in Total Revenue
Over a span of 16 months, Dirt Cheap Signs achieved a remarkable 62.19% growth in total revenue. With over $100,000 in additional monthly revenue, this success is directly attributed to a more efficient and precisely targeted Google Ads campaign.
+62.19%
Increase in Revenue
Increase in Ad Visitors
After Motoza took over the Google Ads campaign in 2022, Dirt Cheap Signs experienced a dramatic increase in monthly ad clicks, from 3,195 in January 2022 to 9,014 in April 2023, marking an impressive 182.13% growth in ad visitors.
+182%
Increase in Ad clicks
Decrease in Ad Click Costs
Through strategic changes to Google Ad copy, audience targeting, and campaign management, Motoza reduced the cost per ad click by 24%. This improvement enhanced overall ROI by maximizing audience interaction while reducing advertising spend, contributing significantly to revenue growth.
24%
Decrease in Ad Costs
An amazing improvement in marketing performance
209% Increase in ad Impressions
In January 2022, Dirt Cheap Signs’ ad campaign averaged approximately 500,000 monthly impressions. By April 2023, that number had grown to over 1.5 million impressions — all while reducing ad costs and scaling the campaign efficiently.
This remarkable 209% increase in overall ad impressions directly contributed to an 182% boost in ad visitors, demonstrating the effectiveness of Motoza’s targeted approach.
15% decrease in cost per conversion
Despite nearly doubling the size of the campaign over a year of strategic scaling, Motoza successfully reduced the overall cost per conversion from $25.36 to $21.43—a 15.5% decrease.
This optimization resulted in more conversions at a lower cost, allowing Dirt Cheap Signs to achieve more sales while spending less.
After 16 months of our search marketing campaign, Dirt Cheap Signs achieved remarkable results: a 209% increase in ad impressions, 182% more clicks, and a 24% reduction in Google Ads cost per click—all while doubling the size of their campaign. These efforts culminated in a 62.19% increase in total revenue.
We call that a success.
Ready to see result for yourself? Request your free consultation today.
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