Central Texas Periodontics SEO Case Study
Discover how Central Texas Periodontics achieved a significant boost in web traffic, improved ad performance, and increased online conversions through Motoza’s expert SEM management.
Nedia Callia
“We started working with Motoza in 2020 and needed a partner to help us with our digital presence, especially during the pandemic when everything needed to be done online.
They have far exceeded our expectations by improving our SEO and Google Ads, and also helped us promote our newest 5th location. We strongly recommend Motoza for any healthcare practice or company looking to get to the next level.”
At a Glance
Central Texas Periodontics partnered with Motoza in June 2020 to enhance online visibility for their four periodontal clinics in the greater Austin metro area.
By leveraging a combination of locally targeted SEO and expert Google Ads management, Motoza helped drive increased website traffic, phone calls, and appointment bookings, fueling their business growth.
By 2022, Central Texas Periodontics successfully expanded to a fifth location and continues to strengthen its online presence with Motoza’s support.
The Results
Increase in Total Organic Visitors
In just one year, organic traffic to centraltexasperio.com grew by an impressive 42.4%, rising from 10,920 organic users in 2021 to 15,547 in 2022.
This growth, driven entirely by organic Google searches, highlights the success of improved search engine visibility and enhanced keyword rankings.
+42.40%
Improvement in Organic Visits
Increase in Ad Click-Through Rate
After taking over Central Texas Periodontics’ Google Ads account, Motoza focused on optimizing campaign messaging, audience targeting, and bidding strategies.
These enhancements led to a 22.8% increase in average ad click-through rates, significantly improving ad performance and driving more qualified traffic to their website.
+22.8%
Improvement in Ad CTR
Increase in Website Phone Calls
Through better-targeted Google Ads, Central Texas Periodontics saw a 7% increase in phone calls across all its clinics. This boost in call volume translated into more appointments and contributed to the continued growth of their practices.
+7%
Increase in engaged phone calls
Complete Increase in organic performance
16.1% increase in organic form submissions
Motoza’s efforts to drive relevant traffic to centraltexasperio.com not only resulted in a 7% increase in online phone calls but also led to a notable rise in patient and provider engagement via contact forms. Organic form submissions grew by 16.1% within the first year, an impressive achievement for a specialized healthcare clinic.
9.7% increase in online conversions
By combining improved organic ranking with expertly managed Google Ads campaigns, centraltexasperio.com achieved a 9.7% increase in overall online conversions. This growth includes both phone calls and online form submissions, underscoring the effectiveness of a well-rounded digital marketing strategy.
Within the first 12 months of our search marketing campaign, Central Texas Periodontics experienced a significant increase in website visits, phone calls, and form submissions. This enhanced visibility has been instrumental in helping the specialized healthcare clinic expand its presence across the Austin area. As each clinic continues to grow, our campaign evolves to further extend their reach and impact.
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