AI does more than just write content
Since ChatGPT launched in 2022, people across industries have flocked to AI tools to ease their workloads. What started out as just an easier way of writing content has quickly evolved into a Swiss Army Knife for all things digital.
Companies in a range of industries have started to rely on generative AI to automate tedious tasks and streamline operations. Among them? Web Development.
Tools like Wix AI, Squarespace AI, Durable, Canva, Figma, and GoDaddy AI are all gaining traction as marketers seek easier ways to optimize their websites. AI website builders like these make site creation fast and accessible for nearly anyone. If you know how to write a good AI prompt, you can make a website in just a few minutes.
Before you jump right in and trust a robot to create your most valuable marketing tool, weigh these pros and cons. AI is pretty amazing, but it’s not perfect.
Pros of Using AI Website Builders
AI website builders offer several advantages.
Rapid Site Launch
An AI website builder can generate your entire custom site faster than a human could. Enter your prompts into a chatbot and get a ‘functional’ website in minutes. That said, it’s not wise to launch the first draft of your website without reviewing it.
AI makes mistakes. The only way to know that all the copy on your website is accurate is to proofread each page. In order to really do that properly, you likely need to know a bit of website development yourself. While a site may look good from the outside, the key question is seeing how it’s built in the backend. How scalable is it? Is it easy to edit? Is it optimized for page speed and different devices?
Even with the proofing phase, though, there’s no denying you can still launch your site faster than if you built it yourself. It’s only a matter of whether you do it properly or not.
No Technical or Design Skills “Required”
Even without AI, many website builders are designed to be as user-friendly as possible, requiring minimal input from the creator. You don’t need to know the best design trends or what colors to use. Typically, AI builders will help you pick and design based on the best standards, trends, and more gathered by the AI LLM.
Bottom line is you can use an AI website builder without understanding how to code. Wix AI and other platforms can build different pages and different designs based solely on your descriptions.
Cost-Effective to Launch
Instead of paying a designer thousands of dollars to build your website, you pay a monthly subscription fee. Some AI website builder platforms also bundle hosting and building features for extra savings. This can be great for smaller businesses looking for a refresh or a brand-new website when starting out.
Automatically Mobile Friendly
Search engine algorithms have shifted to mobile-first indexing, which means they assess your site’s mobile version first. If you’re using a standard website builder, you may need to use its mobile editor to adjust different site features.
AI website builders automatically design with mobile in mind. The templates are mobile-specific and responsive on smartphones and tablets.
Cons of Using AI Website Builders
Every digital marketing tool has its disadvantages, including AI website builders. Let’s dive into some of the cons, that are typically not addressed by many promoting the magic of AI.
Generic Layouts and Limited Branding
Generative AI works by reading existing websites and learning common language and design patterns. So it’s not surprising that you end up with a website that looks and sounds like every other site on the internet.
AI website builders use pre-made blocks and AI text generation to give you a website fast. If you’ve ever spent time writing stories with a generative AI tool, you’ve probably noticed that they start to sound the same.
Generative AI for websites also creates layouts that look similar, and the text can be impersonal or dry. Even if you start a website with an AI tool, you’ll probably have to make manual adjustments to align your website with your unique brand voice and identity.
That manual input is where these projects get very tricky. Prompting is a much more complex skill than people think. Once you have a basic site layout built, having the knowledge of web design and development, along with a precise and descriptive prompting strategy, is key to turning a site from a generic collection of layouts to something truly custom and personalized.
Depending on your business, you may also need additional website features, such as e-commerce, subscription management, or search engine optimization (SEO) and marketing integrations. AI website builders don’t always offer them.
Basic SEO
Your AI-generated website will touch on SEO, but it can’t incorporate a detailed SEO strategy.
Much like generalized site builders, these tools will suggest content for meta tags and offer SEO components, but they won’t delve into the specifics or ongoing work needed to succeed in SEO in 2026. You will still have to develop copy that captures localized keywords, optimize AI chatbots, build links, and implement other specific strategies to connect with your customers.
Low Visibility
AI website builders use generalized content that isn’t customized to Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) criteria. Unless you’re proofing and personalizing your content before you publish, algorithms may not see your site as a relevant match to user searches.
Use your marketing to inform your website copy, rather than relying on what the AI website builder generates. Have AI handle the technical items, and focus your personalized, human-made content on filling out the site and describing your brand.
Marketing expands your brand recognition and helps you build credibility with your audience for better online visibility.
Why Agencies Add Value to Website Building
As of January 2026, Motoza does not use AI website builders for our clients. We continue to work with vetted, skilled partners to build clients that are proven to deliver SEO and lead generation results.
That being said, SEO agencies like Motoza can make your AI-built website (or plan) more effective. We offer strategy and technical expertise that stretches beyond just SEO keywords or content length.
SEO is about creating value and delivering a message that resonates with your target audience. Partnering with an experienced agency helps you refine your AI-generated content and websites, and optimize them to click with the right people.
AI website builders can provide a solid foundation, but an agency can audit your site and make improvements to boost loading speed and other user experience (UX) factors.
Optimize Your Website With Motoza
Working with skilled marketers and SEO experts can transform your website from generic and cookie-cutter to a strongly branded tool that speaks to motivated buyers. Motoza has implemented SEO strategies, digital advertising, and local SEO for more than 400 businesses since 2011.
Contact us today to learn more.
