Search engine optimization (SEO) success hinges on your position on Google and other search engines, but artificial intelligence (AI) is complicating the process. Instead of listing sponsored search results followed by the top organic hits, Google now offers AI Overviews that break down each search in detail.
Formerly known as Search Generative Experience (SGE), Google’s AI Overviews were launched in May 2024. This feature aims to give users quick, high-level overviews in response to their searches based on keywords and intent. So, what does this mean for your SEO efforts? Let’s break it down.
How AI Overviews Work
Powered by Google’s AI assistant Gemini, AI Overviews compile information from multiple organic search results to summarize an answer to a complex question. An AI Overview shows up in position zero atop the sponsored and organic search results.
Since AI Overviews cite their sources, your website should show up as a clickable link or in a sidebar if the bot used you as a source.
When AI Overviews Appear
AI Overviews don’t appear in all internet searches. They’re usually triggered by complex informational and question-based searches such as “How do I fix a drain?” or “What is the best sleeping position for back pain?”
Google is still modifying AI Overviews based on users’ experiences and feedback, but it seems focused on complexity. The company highlights how Google AI Search can answer multiple questions from a single query, so you don’t have to search for two different answers.
For example, if someone wants to find “the best car dealership near me that also offers in-house financing,” Google’s AI Overviews would make a list of places that meet both these criteria.
Impact on Search Behavior
Companies like yours have had to adapt to shifting user behavior driven by AI Overviews. The tool has led to an uptick in “zero-click” searches, or searches where the user’s question is answered without clicking on a website.
Zero-click searches can impact your organic traffic, since a user doesn’t have to visit your site to get the information they need. Even if AI Overviews cite your website and provide a link, a user probably won’t click it if they can find what they need in the AI outline.
Implications for SEO and Content Creators
Traditional SEO techniques won’t always work as AI takes over the internet. To drive people to your website in the AI era, you need AI SEO or AIO (AI Optimization). Since AI prioritizes providing high-quality answers to a user based on their search intent, you need to level up your content.
AIO involves creating high-value content that is relevant to specific internet searches and optimizing it so AI can find it. Your content should be authoritative and credible so that Google Gemini and other AI tools can match it to queries.
Writing with user searches in mind also improves your chances of being cited as a source in AI Overviews. Even if a user doesn’t click on your site, your brand name still appears in their results. You also boost your reputation as an expert in your field.
Improve your chances of being cited as a source by writing content with user intent in mind. Include frequently asked questions in your blog posts and other content so AI sees your site as a credible match to these queries.
Optimize your content for AI by using a conversational tone and making your content easy to scan. Use clear headings, bullet points, and other features that clearly communicate structure. Start considering topics related to your expertise rather than focusing on keywords.
Adapt Your SEO for AI Searches
As AI use increases, you need to add it to your SEO strategy. Along with traditional principles such as keyword research and authoritative content, you need to consider how an AI algorithm will find your site.
Focus on creating authoritative, original, and relevant content that matters to your potential customers. If you’re not sure how to get started optimizing your site for AI Overviews, contact Motoza. Our SEO specialists understand AI and zero-click searches. We will work with you to develop a strategy that helps you stand out online, even in an AI-dominated landscape. Contact us today to learn more.
