Why We Do What We Do: The Motoza Approach
Motoza has been around for almost 4 years. At one point, gaining top search results meant winning a ‘popularity contest’, wherein the website with the highest number of links (or votes) usually dominated the search results. This spawned countless spammy techniques and invited a slew of unsavory characters into the SEO world. Now, Search Engine Optimization has become a contest where businesses stand out from their increasing competition by providing quality engaging content, interacting with customers via social media and online review sites, and providing a comfortable and efficient experience for their users. A big change, both for small businesses and SEO practitioners.
It’s no secret that the SEO world is riddled with bad experiences, horror stories, and deceptive individuals and agencies. Those that are hurt the most by this are the honest small business owners who work tirelessly to provide quality work for their clients. Whether you’re a roofer who services your local town, or an electrician in the middle of a grand metroplex, your purpose is to provide for your business, your employees, and your family. With more and more people using the web to search for everyday services, having a strong online presence has been crucial, and in many cases a necessary evil.
Over the past several years, we’ve evolved our services to answer a need that we consistently see – transparency and safety. In a world where any individual can read a book on SEO practices, start an agency, and overcharge for ineffective and dangerous tactics, small business owners are faced with the risk of not only spending thousands on deceptive practices, but miss out on tons of potential revenue from strong search results.
As small business owners ourselves, we strive to provide our clients with the most honest, safe, and effective service possible. Does this mean we’re a ‘quick fix’ compared to others? Are there other SEO companies that claim lower prices? Yes. However, we pride ourselves on developing marketing campaigns that use proven tactics that are within Google’s webmaster guidelines and are tailored towards the small business owner’s real needs and budget. By removing a lot of the unnecessary clutter of web spam and other time consuming tactics traditionally used in SEO, we’ve been able to reduce our resources, focus on the crucial elements of search, and therefore reduce the cost to small businesses noticeably below most search agencies.
So why do we do what we do? You rely on us to help you achieve your goals, and we know that at the end of the day, what’s important is not the rankings, the number of links to your site, or how many retweets you get, but bringing food to the table. We’ve built a business on referrals and good work, and we pride ourselves on being one of the few SEO companies that our customers trust, because your success is our success.