A new logo. A new website. A new office. Much like the world of search marketing, Motoza has evolved. Over the years, we’ve prided ourselves on offering honest, effective SEO services to businesses both small and large. As we’ve grown, we’ve seen an increasing need to not only offer the right services for your business, but also excel on what we do best, search marketing.
At our core, helping small business owners with the complicated world of online marketing is why we’re around. We’ve done this by being transparent with our services and the online marketing industry in general.
Almost every business, Motoza included, has been repeatedly sold on ‘SEO’ by cold callers and solicitations. The message is usually the same; for a low monthly cost, these agencies will ‘get you on the front page of Google’, and guarantee you more visitors, more leads, and more sales. Some claim to ‘work with Google’, or have secret powers in the form of being a ‘Google Partner’. The reality is that the process and tactics to ensure success in search marketing are so varied and often debated, that many of these agencies use outdated and risky tactics in an effort to lower costs and sell as many subscriptions as possible.
The fact is, there is no secret formula, there is no silver bullet, and there are no guarantees in SEO. The days of being able to make a few changes to a website and see big results, or use spammy outsourced, virtually-free link building techniques are long gone. We’ve fine tuned our SEO process so that only elements that safely affect rankings for our small business clients are included. We avoid risky shortcuts and are extremely critical in what works, and what doesn’t for our clients.
Search marketing has evolved in ways where it’s no longer just about rankings, or being number one in Google. The entire sales experience, from how visitors find you, to how they behave on your website and contact you plays a part on how well you do on the web. As a result, we diversify our services to offer small businesses the data, products and knowledge to understand how your online marketing is affecting your business.
Over the next several months, Motoza will begin rolling out new elements to our services that will enhance every aspect of the online sales cycle. From improved SEO campaigns and better reporting, to better analysis on how your website can work for you, including user behavior, heatmaps, and better sales tracking. In addition, we’ll strive to share our knowledge and connection with our community more through our blog and social media.
Stay tuned for more information on our new office and community initiatives. Here’s to a great year!
