“After having a significant amount of growth in the past, and having a certain saturation point in the market, you worry about how you are going to continue to drive that organic traffic. After the first 2 months we saw clear results that told us absolutely, these were the people we wanted working on our website”
Maintained existing SEO authority throughout site redesign while improving relevance and rankings with strategic content development. Narrowed list of target keywords to focus on searches with the highest buyer intent & strategically grouped keywords into categories for pillar page content strategy.
Elevated site content over competitors’ to position Mitratech as an informative, relevant, and useful resource for consumers.
After thoroughly researching Mitratech’s industry & competitors, we created a series of pillar pages to set Mitratech up to be an organized ecosystem of information that is easy for users to navigate and educate themselves, as well as signals relevance and authority to Google.