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Motoza’s Blog

HTTP vs. HTTPS: A Simple Guide To Protecting Your Site

HTTP vs. HTTPS: A Simple Guide To Protecting Your Site At a quick glance a web address starting with HTTP and an address starting with HTTPS may look the same, but in actuality are very different. So how much difference can one letter make? Let’s start with HTTP. It...

What is Google Guaranteed?

What is Google Guaranteed?

Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote local businesses online, primarily folks in the trade (e.g. handyman, garage door repair,...

Facebook Ads vs. Boosted Posts: Which Is Right For Your Business?

Facebook Ads vs. Boosted Posts: Which Is Right For Your Business? Facebook has two advertising options: boosted posts and paid ads. This commonly confuses business owners since the difference between the two isn’t immediately clear. Let’s discuss the main differences...

How hackable are you?

You might have heard these before but never knew why they were so important. Why does Facebook want my phone number? Why do I have to change my password again? They seem like small nuisances, but they can make a big difference in protecting your data and your friends....

What’s GDPR and what does it mean for your website?

It’s been in the news, and you’ve likely been getting notifications from your favorite websites about accepting or acknowledging new privacy policies. GDPR has seemingly sent a bolt of changes across the web, but what exactly is it? Not to be confused with the common...

How to Conduct a Competitor Analysis

One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding ways to set your business apart from your competition can sometimes be...

When SEO is not right for you

In 2017, 46.8% of the global population had access to the internet, with that number increasing year after year. According to the latest Smart Insights study, over 3.5 billion searches are made each day on Google. That’s 1.2 trillion Google searches each year!...