Knowledge Center

Our General Marketing Insights, Industry News, Search Engine Optimization Tips & More

Motoza’s Blog

How hackable are you?

You might have heard these before but never knew why they were so important. Why does Facebook want my phone number? Why do I have to change my password again? They seem like small nuisances, but they can make a big difference in protecting your data and your friends....

What’s GDPR and what does it mean for your website?

It’s been in the news, and you’ve likely been getting notifications from your favorite websites about accepting or acknowledging new privacy policies. GDPR has seemingly sent a bolt of changes across the web, but what exactly is it? Not to be confused with the common...

How to Conduct a Competitor Analysis

One of the many keys to success for businesses relates to how you differentiate yourself from your competition. No matter what industry you’re in, every industry has competition, and finding ways to set your business apart from your competition can sometimes be...

When SEO is not right for you

In 2017, 46.8% of the global population had access to the internet, with that number increasing year after year. According to the latest Smart Insights study, over 3.5 billion searches are made each day on Google. That’s 1.2 trillion Google searches each year!...

Putting and End to Ageism

Ageism in the advertising and marketing industry is oh so very prominent. It applies to people on both sides of the spectrum, those who are deemed “too young to have an opinion”, and those who are “too old to have innovative thoughts and ideas.”   As Cindy...

4 Ways Social Media can Benefit your Business

Increase brand awareness & loyalty Social Media is a unique platform that can be used to brand your business. If you’re company brands itself as “caring for customers”, you can use your voice on social media to present this brand. For example, at Motoza, we strive...

6 Best Social Media Practices for 2018

As marketers, it is important to stay current and reflect on marketing strategies in order to stay relevant and effective. Over the past decade, the use of social media has become a must-have for both small and large businesses alike. If your business is not already...

Ultimate Guide to Hashtags: Small Business Marketing

How to capture the right audience, grow your following and drive engagement on Social Media. Every business has its own unique branding and audience. The best way to market your business is to appeal to the right people at the right time. With the social media...

Ways to Enhance Productivity in the Workplace

We spend much of our life at work, and our workplace and colleagues have a huge impact on our work experience and productivity. At Motoza, we pride ourselves in our workplace productivity. Whether we’re working on SEO campaigns, building Paid Search Ads, or meeting...