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Motoza’s Blog
The Price Is Right: How Cost Per Click Bidding Works
In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that you will only pay when your ad is clicked on, but how is the actual cost...
Serp’s Up Dudes!
Upgrade to PHP 7.2 for Improved Speed & SEO
With website loading speed becoming more of a ranking influence, any adjustment to improve the visitors’ loading speed of your website is crucial to their user experience as well impacting your SEO rankings. While there are factors that you can do on the backend of...
A Reminder: SEO is Marketing
Search Marketing has slowly but surely become one of those fundamental necessities that every small to medium-sized business has to plan into their marketing mix. Long gone are the days of relying solely on traditional forms of advertising (i.e. yellow pages and...
Google Shoppable Image Ads: A New Outlet For E-commerce Advertising
Back In September 2018, Google announced a new ad format for retail and brand advertisers that would deliver a new shopping experience on third party sites and Google Image Search. A recent study showed that 50% of online shoppers are motivated to purchase after...
How To Use In-Market Audience In Google Search Campaigns
According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still be a significant determinant in account performance, experts...
4 Ways To Reduce Wasted PPC Spend
It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can be very easy to spend your marketing budget in the wrong places without even realizing it. It’s also...
How To Keep Your Audience Engaged On Social Media
Last month, a few of our Motoza team members took on Social Media Week Conference in London. Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. Their mission is to give...
Tips & Trends For Holiday Paid Search Advertising
With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the holiday season contributes a significant amount of their annual revenue. Online advertising is just one of...
What you need to know to vote this November
By Bri Landry Texas is fifth worst in voter turnout. In 2016 only 55.4% of Texas voted in the Presidential Election. Midterm elections are known for being worse bringing out as little as 35% of the voters to the polls. There are lots of reasons why....