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Tips & Trends For Holiday Paid Search Advertising

With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the holiday season contributes a significant amount of their annual revenue. Online advertising is just one of...

What you need to know to vote this November

  By Bri Landry Texas is fifth worst in voter turnout. In 2016 only 55.4% of Texas voted in the Presidential Election. Midterm elections are known for being worse bringing out as little as 35% of the voters to the polls.     There are lots of reasons why....

Are LinkedIn Ads Right For Your Business?

With the plethora of advertising options available today, it’s difficult to decide which outlet is the best fit for your marketing needs. Like any type of advertising, you must first figure out what your marketing objective is, then decide which platform would be the...

HTTP vs. HTTPS: A Simple Guide To Protecting Your Site

HTTP vs. HTTPS: A Simple Guide To Protecting Your Site At a quick glance a web address starting with HTTP and an address starting with HTTPS may look the same, but in actuality are very different. So how much difference can one letter make? Let’s start with HTTP. It...

What is Google Guaranteed?

What is Google Guaranteed?

Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote local businesses online, primarily folks in the trade (e.g. handyman, garage door repair,...

Facebook Ads vs. Boosted Posts: Which Is Right For Your Business?

Facebook Ads vs. Boosted Posts: Which Is Right For Your Business? Facebook has two advertising options: boosted posts and paid ads. This commonly confuses business owners since the difference between the two isn’t immediately clear. Let’s discuss the main differences...

How hackable are you?

You might have heard these before but never knew why they were so important. Why does Facebook want my phone number? Why do I have to change my password again? They seem like small nuisances, but they can make a big difference in protecting your data and your friends....