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Motoza’s Blog
Google Shoppable Image Ads: A New Outlet For E-commerce Advertising
Back In September 2018, Google announced a new ad format for retail and brand advertisers that would deliver a new shopping experience on third party sites and Google Image Search. A recent study showed that 50% of online shoppers are motivated to purchase after...
How To Use In-Market Audience In Google Search Campaigns
According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still be a significant determinant in account performance, experts...
4 Ways To Reduce Wasted PPC Spend
It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can be very easy to spend your marketing budget in the wrong places without even realizing it. It’s also...
How To Keep Your Audience Engaged On Social Media
Last month, a few of our Motoza team members took on Social Media Week Conference in London. Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. Their mission is to give...
Tips & Trends For Holiday Paid Search Advertising
With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the holiday season contributes a significant amount of their annual revenue. Online advertising is just one of...
What you need to know to vote this November
By Bri Landry Texas is fifth worst in voter turnout. In 2016 only 55.4% of Texas voted in the Presidential Election. Midterm elections are known for being worse bringing out as little as 35% of the voters to the polls. There are lots of reasons why....
Are LinkedIn Ads Right For Your Business?
With the plethora of advertising options available today, it’s difficult to decide which outlet is the best fit for your marketing needs. Like any type of advertising, you must first figure out what your marketing objective is, then decide which platform would be the...
Solving The Mystery of Quality Scores: 3 Tips To Improve Your Google Ads
Quality score is one of the single most important metrics in your Google AdWords account as it directly affects your account performance. Google’s algorithm assigns these scores based on keyword and ad relevance to help keep paid search results relevant to searchers....
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site At a quick glance a web address starting with HTTP and an address starting with HTTPS may look the same, but in actuality are very different. So how much difference can one letter make? Let’s start with HTTP. It...
Save The Cozy Cup: Tips For Helping Your Favorite Business Succeed
In high school, there was this adorable little coffee shop located in Middle Of Nowhere, CA, on Nameless Street, in a vintage repurposed one-story house. You would never know it was there, except for a simple sign on the door with an image of a steaming cup of coffee...