Knowledge Center
Our General Marketing Insights, Industry News, Search Engine Optimization Tips & More
Motoza’s Blog
How To Keep Your Audience Engaged On Social Media
Last month, a few of our Motoza team members took on Social Media Week Conference in London. Social Media Week (SMW) is one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. Their mission is to give...
Tips & Trends For Holiday Paid Search Advertising
With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the holiday season contributes a significant amount of their annual revenue. Online advertising is just one of...
What you need to know to vote this November
By Bri Landry Texas is fifth worst in voter turnout. In 2016 only 55.4% of Texas voted in the Presidential Election. Midterm elections are known for being worse bringing out as little as 35% of the voters to the polls. There are lots of reasons why....
Are LinkedIn Ads Right For Your Business?
With the plethora of advertising options available today, it’s difficult to decide which outlet is the best fit for your marketing needs. Like any type of advertising, you must first figure out what your marketing objective is, then decide which platform would be the...
Solving The Mystery of Quality Scores: 3 Tips To Improve Your Google Ads
Quality score is one of the single most important metrics in your Google AdWords account as it directly affects your account performance. Google’s algorithm assigns these scores based on keyword and ad relevance to help keep paid search results relevant to searchers....
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site
HTTP vs. HTTPS: A Simple Guide To Protecting Your Site At a quick glance a web address starting with HTTP and an address starting with HTTPS may look the same, but in actuality are very different. So how much difference can one letter make? Let’s start with HTTP. It...
Save The Cozy Cup: Tips For Helping Your Favorite Business Succeed
In high school, there was this adorable little coffee shop located in Middle Of Nowhere, CA, on Nameless Street, in a vintage repurposed one-story house. You would never know it was there, except for a simple sign on the door with an image of a steaming cup of coffee...
Breathe Life Into Search Engines: The Role of Buyer Personas in SEO Campaigns
When you think SEO, you probably think link building, website optimizing, or a bunch of tech jargon that somehow makes you rank higher in Google. While SEO is a component of marketing, it’s often not really regarded in the same breath. There’s nothing fun, creative,...
What is Google Guaranteed?
Google Local Services, also well known with the tag "Google Guaranteed" in the search results, is one of the more recent service additions that Google has pushed to help promote local businesses online, primarily folks in the trade (e.g. handyman, garage door repair,...
Facebook Ads vs. Boosted Posts: Which Is Right For Your Business?
Facebook Ads vs. Boosted Posts: Which Is Right For Your Business? Facebook has two advertising options: boosted posts and paid ads. This commonly confuses business owners since the difference between the two isn’t immediately clear. Let’s discuss the main differences...