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Motoza’s Blog

How Is COVID-19 Affecting Digital Marketing

During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy. As a result, we have seen some shift in search behavior.  Below is an...

Instagram to Hide Your Likeability: Are the Rumors True?

Article by Edith Salinas Instagram has announced it will take away visibility of likes. Jane Manchun Wong, is an app developer who gets her hands on new unreleased features. When she tweeted that Instagram is getting rid of likes, user’s faces turned into a big a...

The Price Is Right: How Cost Per Click Bidding Works

In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that you will only pay when your ad is clicked on, but how is the actual cost...

Upgrade to PHP 7.2 for Improved Speed & SEO

Upgrade to PHP 7.2 for Improved Speed & SEO

With website loading speed becoming more of a ranking influence, any adjustment to improve the visitors’ loading speed of your website is crucial to their user experience as well impacting your SEO rankings. While there are factors that you can do on the backend of...

A Reminder: SEO is Marketing

A Reminder: SEO is Marketing

Search Marketing has slowly but surely become one of those fundamental necessities that every small to medium-sized business has to plan into their marketing mix. Long gone are the days of relying solely on traditional forms of advertising (i.e. yellow pages and...

How To Use In-Market Audience In Google Search Campaigns

According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market audiences. Although keyword targeting will still be a significant determinant in account performance, experts...

4 Ways To Reduce Wasted PPC Spend

It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone to run by itself. It can be very easy to spend your marketing budget in the wrong places without even realizing it. It’s also...