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Where Your Money Goes When You Buy an SEO Campaign

Where Your Money Goes When You Buy an SEO Campaign

If you’re responsible for your business’s marketing budget, you’re likely looking at whether to include SEO services. And if you’re reading this, you’re probably trying to decide if it’s worth it to buy an SEO package.  SEO, or search engine optimization, can pay...

SEO 101: How Search Engines Determine Relevance

SEO 101: How Search Engines Determine Relevance

Search engines are basically magic. You enter a search query, wait maybe a second, and then you have the culmination of human knowledge at your fingertips.  It’s an incredible thing that can seem complicated, but we’re hoping to break it down for you. Its inner...

Ask an SEO Agency: What Is SEO, Really?

Ask an SEO Agency: What Is SEO, Really?

There was a time when you could get away with not knowing a thing about SEO. In the early days, the World Wide Web was more like the Wild, Wild West — lawless and a little chaotic.  Now, with giants like Google, Yahoo!, and Bing, there are gatekeepers to please and...

The Basics of Using Internet Lingo for Your SEO & Content

The Basics of Using Internet Lingo for Your SEO & Content

We all know the Internet has its own language. From classic chatspeak to modern, nearly incomprehensible memes, online vernacular can be pretty difficult to follow, but can also give your brand and content more relatable to your target audience. How the Meme Culture...

Digital Marketing 101: What You Need to Know

Digital Marketing 101: What You Need to Know

Digital marketing has become a dominating way for companies to champion their goods, products, and services. Living in this digital era calls for an understanding and strategy to best connect your brand with your people. So in a crowded digital world, how do you use...

SEO vs. PPC Search Intent: How to Choose What to Target

SEO vs. PPC Search Intent: How to Choose What to Target

SEO and PPC are two sides to the same digital marketing coin. The end goal for both is to drive more traffic and, in the end, garner more conversions for your business. But while these strategies often run parallel and can support each other, there are some critical...

How Is COVID-19 Affecting Digital Marketing

During a time of extreme uncertainty, there are many factors affecting online consumer behavior. Not only is the current pandemic affecting public health, but it is also impacting the economy. As a result, we have seen some shift in search behavior.  Below is an...

Instagram to Hide Your Likeability: Are the Rumors True?

Article by Edith Salinas Instagram has announced it will take away visibility of likes. Jane Manchun Wong, is an app developer who gets her hands on new unreleased features. When she tweeted that Instagram is getting rid of likes, user’s faces turned into a big a...

The Price Is Right: How Cost Per Click Bidding Works

In the world of digital marketing, you will probably hear the phrase pay-per-click or PPC frequently, especially when referring to search or social media advertising. The name itself implies that you will only pay when your ad is clicked on, but how is the actual cost...