Blog

On occasion, Motoza likes to share some of their knowledge and put it down on paper.

Google Shoppable Image Ads: A New Outlet For E-commerce Advertising

Back In September 2018, Google announced a new ad format for retail and brand advertisers that would deliver a new shopping experience on third

How To Use In-Market Audience In Google Search Campaigns

According to Wordstream and Search Engine Journal, PPC experts are expecting a shift in PPC targeting later this year from keyword targeting to in-market

4 Ways To Reduce Wasted PPC Spend

It’s no secret that Google Ads is a complicated advertising platform that requires quite a bit of attention and can’t just be left alone

How To Keep Your Audience Engaged On Social Media

Last month, a few of our Motoza team members took on Social Media Week Conference in London. Social Media Week (SMW) is one of

Tips & Trends For Holiday Paid Search Advertising

With the holidays right around the corner, now is the perfect time to start brainstorming holiday specials and advertising strategies. For many retailers, the

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