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SEO vs. PPC Search Intent: How to Choose What to Target

SEO vs. PPC Search Intent: How to Choose What to Target

by Kaitlin Cabaniss | Dec 21, 2020 | Uncategorized

SEO and PPC are two sides to the same digital marketing coin. The end goal for both is to drive more traffic and, in the end, garner more conversions for your business. But while these strategies often run parallel and can support each other, there are some critical...

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