A Reminder: SEO is Marketing
Search Marketing has slowly but surely become one of those fundamental necessities that every small to medium-sized business has to plan into their marketing mix. Long gone are the days…
What’s GDPR and what does it mean for your website?
It’s been in the news, and you’ve likely been getting notifications from your favorite websites about accepting or acknowledging new privacy policies. GDPR has seemingly sent a bolt of changes…
When SEO is not right for you
In 2017, 46.8% of the global population had access to the internet, with that number increasing year after year. According to the latest Smart Insights study, over 3.5 billion searches…
Putting and End to Ageism
Ageism in the advertising and marketing industry is oh so very prominent. It applies to people on both sides of the spectrum, those who are deemed “too young to have…
6 Best Social Media Practices for 2018
As marketers, it is important to stay current and reflect on marketing strategies in order to stay relevant and effective. Over the past decade, the use of social media has…
My 8 Internships Over the Past 4 Years And What They Taught Me
From changing my major 3 times to being hospitalized 4 times (a story for another time), I can say a lot of stuff has happened in my life since I…
How to Ensure Your Workforce Appropriately Reflects the Consumer
When it comes to advertising and marketing and representing brands, it is important to remember that consumers do not fit one general niche or characteristic. Sure, target markets begin to…
Get Your Hustle On
So, what is a side hustle exactly? Well, it is whatever you make it to be really. It is usually a project you work on on the side during your…
Don’t Skip The Holiday Bash! How Throwing a Christmas Party Can Bond Your Employees
Ah, the holidays . . . the time of the year when you’re scrambling to buy gifts, set up your Christmas decorations, and answer all those friends asking you when…