5 Ways To Optimize Your Site For Mobile
Every year people spend more and more time on their mobile devices and tablets. In 2016 a survey by Google showed that over 50% of searches were done on a mobile device, but many websites still aren’t designed to account for different screen sizes and load times. Have you ever visited a website on your phone but half the buttons didn’t work or images were stretched out making the information hard to read? It’s frustrating and an easy way to lose consumers with already short attention spans while browsing. As mobile searches continue to grow in popularity, it’s important to make sure your site is mobile optimized to avoid inadvertently driving visitors away.
Mobile brings new opportunities to connect with customers, offer value and drive sales.
- Mobile sites are a great way to provide more information to consumers in the research phase.
- Google’s survey shows that 66% of users look up further information on their smartphones after seeing something in a commercial or ad.
- Mobile sites can also make it more convenient to find your physical business.
- Over 82% of smartphone users say they use searches that include the phrase “near me” to find local businesses.
Mobile optimization takes into account site design, site structure, and page speed. Here are 5 key areas to focus on to help make your site mobile friendly:
- Make Your Site Easy To Navigate
Keep in mind how much smaller mobile screens are compared to desktop computers. With limited real estate, there’s no room for clutter. Make sure your mobile site is clean and clearly states priority items towards the top.
- Keep call to action buttons front and center above the fold where they won’t be missed.
- Don’t use long drop down menus that will keep your users scrolling through long lists. Present as few items as possible.
- Make it easy to navigate back to the home page. We recommend using your logo at the top of the page as a redirect back to your homepage.
- Take it easy with the flashy promos. Avoid letting pop ups and promo banners overshadow your site. This can make it difficult for users to find what they came to your site for.
2. Include A Search Function
Most mobile users have less patience while browsing a site versus desktop users. Make it easy for users to quickly search specific information. A search bar or button should be one of the first things mobile users see on your site at the top of a page. Consider implementing search filters to help produce the most relevant results. Ex: adding filters to a clothing website to sort by price, color or style.
3. Hassle Free Conversion Process
Whether you want users to complete a purchase or sign up for an email list, you want the users’ conversion experience to be as seamless as possible.
- Avoid immediately asking users to sign up for an account in order to view site content. Users can become easily frustrated with sites that require registration before continuing to browse. Let your users become more familiar with your brand and see what you have to offer before requiring an account creation.
- Offer a “checkout as guest” option for those users who are in a hurry to make a purchase. To encourage account registrations, clearly state the tangible benefits of signing up for an account. Ex: offer a discount code for account members.
- Streamline entry forms and add features that make form entry easier such as automatic zip code insertion after entering address or provide a visual calendar for selecting dates.
4. Optimize Page Speed
Page speed is critical for mobile users, 40% of consumers will leave if a page takes longer than 3 seconds to load, so every second counts when it comes to page speed. Below are a few suggestions to help improve page speed:
- Minimize server response time. The longer your server waits to respond to a request from a browser, the slower your page will load.
- Minimize redirects. Each redirect takes up milliseconds and can add up to slow down page load times.
- Use compression tools to reduce file sizes on your site.
5. Make Texts and Buttons Easily Visible.
All the text on your mobile site should be readable immediately, without requiring users to zoom in to read it. The last thing mobile users want to do is spend the extra time zooming in and out or horizontally scrolling to read content on your site. You’ll also need to ensure that buttons or interactive material on your site are large enough to be easily clicked with a finger.
Mobile optimization helps ensure that visitors who access your site from different devices have an experience that is optimized for the device they are on. There are more options to help optimize your mobile site, but addressing the points above is a good start.