Myth Busted: AdWords Does NOT Affect SEO Rankings
I hear this all the time – “Because I’m spending money with AdWords, Google is giving my organic results better positioning”. I can understand the skepticism. After all, Google makes about $200 million+ PER DAY through AdWords and other advertising channels. However, if that were true, it would be directly against Google’s philosophy of providing the best results to their users. Offering top placements to the highest bidder would result in less than ideal experiences for the searchers and would cause them to venture to other search engines, which would ultimately lead to less revenue to Google.
So does AdWords impact organic search rankings at all? Well, not directly. The first benefit I see is that it pairs well with a search engine optimization campaign from an exposure standpoint. Let’s say someone does a search for one of your services and your website pops up somewhere within the Top 10 of the organic search results. Having an ad there would essentially double your real estate on the search result page, improving the chance that someone would clickthrough or at the very least, see your brand name. There is evidence that searchers that have been previously exposed to a website/brand will be more likely to clickthrough, engage and convert.
In addition, having an existing AdWords campaign running would help your SEO as you would be gathering plenty of data on what people have searched for to get to your site, how much competition is out there, when they are searching, demographics, etc. This would allow for you to adjust your SEO campaign based on the AdWords data and any other types of marketing you do.
If budget permits, I would recommend running both AdWords and SEO at the same time as you would maximize your potential in this digital marketing space. If you have any questions on getting either of these setup, don’t hesitate to reach out to us!