Motoza is made up of internet marketing consultants with over 10 years of combined web marketing and development experience. Our consultants have managed, advised, and spearheaded online projects ranging from:
- Inc. 500 Web Entities
- Major Social and Blogging Networks
- E-Commerce Websites
- Local Businesses
- Lead Generation Campaigns
- Social Media Promotions
Internet marketing is an extremely complex field, requiring constant monitoring and tweaking in order to make sure your website and strategies are up-to-date and appeal to visitors and the search engines. There are literally hundreds of theories, methods, and ‘magical formulas’ preached by many online marketing firms; many are either outdated, ineffective, or dangerously in violation of search engine terms and service. With years of expertise in local search engine marketing consulting, Motoza prides itself in utilizing proven and cutting edge methods to achieve great results for client websites in search engines. Motoza consultants are both Google Analytics and Google Adwords Professional certified.
So What makes Motoza Different?
Motoza provides businesses of all sizes a method of achieving more success from their websites enabling them to expand their reach and grow their market.
In order to better illustrate, we should first look at how traditional business websites work:
The diagram above illustrates the traditional method that business owners usually employ to gain exposure to their website. In many cases, offline marketing, in the form of word-of-mouth, business card hand outs, or print media is the primary source of traffic to a website. Historically, for many small business, the number of people who eventually go to a business website is relatively low, due to the number of obstacles in a person’s way (having to remember the website, go to their computer, enter the domain, etc etc). Once visitors go to the website, there may be a sale or two, however systems are usually not set in place to track customer behavior of number of sales.
Therefore, a lot of business wanting to expand online hire, typical Search Engine Optimization (SEO) companies as illustrated below:
As you can see, the main purpose of a traditional SEO company is to provide you with traffic coming for search engines such as Google, Yahoo, or Bing. While this is an important aspect of internet marketing, and can be very effective if done properly, it’s only one small part of the big picture.
For the traditional SEO company, once visitors have gone to your website, or your business is ranking for your specified keywords, their job is done. Whatever happens INSIDE your company, is not their concern. Therefore, SEO companies focus on traffic and rankings, rather than the end sales for the company.
Motoza has advanced its services to provide more than just traditional SEO:
Motoza specializes in more than just Search Engine Optimized Traffic. In addition to creating sources of traffic through Search Engines such as Google, Yahoo! and Bing, we also work to generate brand awareness and traffic through Social Media Campaigns such as Facebook and Twitter, in addition to email marketing and affiliate marketing management. In a nutshell, Motoza offers you an all-inclusive internet marketing package that is far beyond those found in traditional SEO firms.
Motoza clients are guaranteed that they will deal exclusively with an experienced internet marketing consultant working directly with their project rather than a customer service representative dealing with a variety of outsourced departments. Each Motoza client has direct communication via phone or email, 7 days a week, to our experienced staff for support and consulting. Since we deal directly with clients, you can expect us to be prompt in addressing any issues and answering any questions you may have.
Effective Client Ratio
Motoza prides itself in being one of the few internet marketing consultancies that makes it a priority to take on projects carefully and maintain a productive client-to-consultant ratio. We believe that the success of our clients depends heavily on the amount of time we can spend on each project. While some agencies may take on more clients than they can handle, and then outsource a lot of the work in order to satisfy client needs, we believe it’s best to avoid those situations, and give each consultant the time and resources needed to truly improve our client’s online business.
Adaptive to Change
Motoza spends roughly 20-30% of its time researching and testing new method of internet marketing techniques. Under the certain case that new platforms arise, or methods become outdated, Motoza is quick to modify client campaigns to ensure minimum interruption in progress.