One of the biggest problems I come across regularly with websites I work on is unoptimized, or just straight up awful homepage content. It seems to be a common source of aggravation for business owners. They know everything there is...

Having to be persuasive can easily tempt people to sway into gray areas when it comes to honesty and manipulation. Whether you’re dealing with sales, are in a debate, or promoting a product via a marketing channel, it can be...

School’s out, temperatures are skyrocketing, and 4th of July has come and gone. It is officially summertime in Austin – which means your mood, your productivity, and your business will be going through some changes. If you’re aware of the...

Search marketing can be daunting with all the data, technical aspects and lingo that you have to spend time and sort through. It’s easy to get carried away with all the metrics, focus primarily on the numbers, and lose track...

The phrase “working remotely” has been tossed around, chewed up, and spat out a little too frequently in the modern workforce. This is really the first generation that considers working remotely a right and not a perk of the job,...

Business owners have to be aware of one important thing: what goes online, stays online. In an era where people are increasingly concerned with online privacy, the internet continues to get smaller, and information travels faster. Unfortunately, running a business...